Responsibilities

• The advertiser lifecycle — building and improving the automated programs that take someone from signup to active spender, and back again when they lapse
• The CRM data quality — The data flows from our data platform through Salesforce into HubSpot. You understand every step of that chain, know what’s happening in Salesforce upstream, and can verify and fix issues at source — without waiting on someone else to investigate
• The automation layer — setting up recurring workflows, automating advertiser outreach and lead follow-up, and finding opportunities to do more with less manual effort
• The measurement — track what’s working end-to-end, consistently run tests and iterate, drive improvements
• The expansion — CRM beyond email is on the roadmap. LinkedIn, direct mail, SMS, gifting, and event-driven outreach. We are at the beginning of a new phase of growth

Requirements

• Tech stack: HubSpot and Salesforce experience, comfortable with the data layers that drive both. Familiarity with ad platforms, audience building, marketing automation and email
• AI-fluent. You use tools like Claude or Cursor to write email content, design it, create HTML templates and get it live
• Comfortable with big data. You write SQL and query large datasets to find your own answers, not wait for someone else to investigate
• Self-starter with strong problem-solving instincts. No playbook. You figure out what needs to happen and do it
• 2–4 years in lifecycle and CRM marketing — hungry to learn and first to try the next tool
• Proven ability to drive measurable improvement in activation, engagement or retention — you can point to the test you ran and the number it moved
• Workflow automation experience
• B2B SaaS, adtech or e-commerce background
• Familiarity with PostHog, Superset, Trino or other big data platforms
• Email deliverability experience — sender reputation, authentication, inbox placement

Benefits

• 100% company paid health benefits for employees & dependent
• Phone bill covered for business usage
• Access to mental health and wellness provider
• Flexible time off
• Employee stock purchase plan
• Retirement benefits with company matching
• Parental leave program
• Life and disability coverage
• Family forming & women’s reproductive health benefits
• Team-centric company events and more!