Responsibilities

• Lead Generation & Strategy: Develop and execute multi-channel lead generation campaigns to fuel the sales pipeline, ensuring a steady flow of high-quality prospects.
• CRM Management (Salesforce): Act as the marketing lead for our Salesforce instance. Oversee data hygiene, lead routing rules, and the integration between sales and marketing activities.
• Marketing Automation (Marketing Cloud): Design, build, and deploy automated journeys in Salesforce Marketing Cloud, including welcome series, re-engagement campaigns, and cross-selling. Optimize platform capabilities for segmentation, personalization and performance.
• Campaign Execution & Schedule Management: Manage the cross-market email marketing calendar for customer and prospect communications. Oversee campaign development, scheduling, QA, launch, and mobile optimization.
• Lead Scoring & Optimization: Develop and refine our lead scoring models to prioritize high-intent prospects, ensuring the Sales team focuses their energy on the most impactful leads.
• Lead Nurturing: Create personalized, high-touch nurturing workflows that move leads from awareness to conversion.
• Performance Analytics: Monitor and report on key performance indicators (KPIs) such as MQL-to-SQL conversion rates, email engagement metrics, and overall ROI of lifecycle campaigns.
• Cross-Functional Collaboration: Work closely with our cement and ACM commercial organizations, IT commercial teams, marketing and enterprise teams to align messaging and strategic priorities.
• Demonstrate a commitment to communicating, improving and adhering to health, safety and environmental policies in all work environments and areas. Promote a culture of safety and exhibit these behaviors.