Responsibilities

• Campaign & Journey Execution
• Build and schedule email, SMS, and push campaigns in Klaviyo, ensuring accurate send times, audience targeting, and QA before launch.
• Set up and maintain automated client journeys (e.g. new studio openings, onboarding, new client trial, member nurture, new modality, etc.), and propose updates to improve performance.
• Draft copy and provide feedback on agency-produced creative in Figma and Canva, applying [solidcore] brand and tone standards.
• Audience & Segmentation
• Build and validate client and prospect segments based on lifecycle stage, ensuring audiences are sized and targeted correctly before send.
• Partner with the Lifecycle team to translate client behavior data into segmentation logic and personalization strategy.
• Reporting & Optimization
• Run A/B tests on subject lines, send times, and content to improve engagement and conversion.
• Pull and summarize campaign performance data, using platform reporting and tools like InsightsOS, Tableau, and reporting capabilities in Klaviyo into clear, actionable recaps.

Requirements

• Education: Bachelor\'s degree preferred, ideally in Marketing, Communications, or a related field.
• Experience: 1-2 years in CRM or lifecycle marketing, agency or in-house.
• Hands-on experience with a CRM/marketing automation platform (Klaviyo and/or Axle strongly preferred).
• Familiarity with Figma and Canva for reviewing or building creative assets.
• Strong copywriting and editing skills, with the ability to adapt to brand voice guidelines.
• Comfort working with data: pulling reports, spotting trends, and translating numbers into next steps. Familiarity with tools like Tableau is a plus.
• Comfortable using AI tools (e.g. Claude) to support day-to-day work such as drafting copy, summarizing data, or streamlining repetitive tasks. Curiosity to learn new tools is more important than deep AI experience.
• Highly organized, with the ability to manage multiple campaigns and deadlines at once.
• Clear communicator, comfortable collaborating across Marketing, Digital, Brand, and Field teams.

Preferred

• Curiosity to learn new tools.

Benefits

• Monthly cell phone stipend
• 401(k) with employer match
• Medical, dental, and vision insurance
• Paid parental leave and parental pay benefits
• Free telehealth services
• Employee Assistance Program (EAP)
• Pre-tax commuter benefits
• Flexible PTO
• Free drop-in classes at [solidcore]