CRM & Lifecycle Manager at OUTLOOK GROUP | Glendale, CA | $115K/yr – $130K/yr

CRM & Lifecycle Manager

Glendale, CA (Hybrid)

$115K/yr – $130K/yrSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own the retention and lifecycle engine, turning data into personalized, multi-channel campaigns that grow revenue while collaborating with product, analytics, and creative to test, learn, and optimize.

Own lifecycle programs across Email, CRM, and in-app messaging to boost engagement and ROI.
Coordinate with Product, Analytics, and Creative to test, learn, and improve campaign effectiveness.

Job Description

Develop strategy for retention marketing team, oversee execution of integrated campaigns and measure results
Leverage customer data to create and execute lifecycle marketing campaigns to drive customer engagement and revenue
Build segmented audiences to deliver more relevant messaging across channels
Partner with Creative team to develop compelling campaigns and increase Brand value
Partner with Analytics team to develop, deploy and measure test-and-learn agenda focused on continuous improvement and optimization
Work collaboratively with Product and Technology teams to develop customer centric offerings that meet our customer expectations and focused to deliver added value
Partner with Customer Service to understand and leverage customer insights
Work closely with the technology team on requirements for CRM technical needs
Stay up to date on best practices and industry trends to constantly find innovative ways to improve the marketing strategies
All other projects as assigned

Bachelor’s degree in Marketing, Communication, Business, or related field
5+ years of experience in Marketing
Collaborative team player
Experience working with tech and product teams.
Experienced working in fast-paced, technology-driven environments
Marketing Automation, Lifecycle Marketing, Email and CRM experience
Prior experience producing conversion driving digital content
Confidence to think out of the box and experiment with new ideas or projects
Experience with sophisticated CRM platforms, such as Bloomreach
Demonstrated analytical, strategic, and project management skills

BONUS- Loyalty Program experience

Outlook Amusements offers a robust benefits package including company subsidized Medical, Dental, and Vision plans, 401K with an employer match, Life Insurance, Paid Time Off and more!

OUTLOOK GROUP

Outlook Group is a full solution packaging manufacturer with over 45 years in the packaging and printing industry. Outlook Group specializes in custom printed labels including MICROLINER®, our proprietary ultra thin label solution, flexible packaging, folding cartons, and integrated contract packaging solutions. We understand that every customer has unique needs, and we believe that one solutions does not fit all. Our highly engaged team will work with you every step of the way to help create a custom solution that fits your specific needs.

Founded in 1977

Neenah, Wisconsin, USA

187 employees (15 in marketing)

www.outlookgroup.com