CRM Engagement Specialist

Plano, TX (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive guest conversations via SMS/email to convert bookings, with CRM logging and consultative upsell, in a hospitality/beauty context.

  • Own live guest messaging and booking acceleration
  • Must-have: call center or customer comms experience with SMS/email
  • Standout: cross-functional reporting to marketing/ops for campaign optimization

Job Description

Responsibilities

  • Monitor and respond promptly to inbound SMS and email responses generated from marketing campaigns.
  • Engage prospective and returning guests in helpful conversations that guide them toward booking.
  • Answer questions, provide recommendations, and remove friction in the decision-making process.
  • Manage multiple guest conversations simultaneously while maintaining accuracy and professionalism.
  • Represent the brand in every written interaction, ensuring tone, messaging, and values remain consistent.
  • Adapt responses while staying aligned with established brand guidelines.
  • Deliver thoughtful, personalized communication rather than generic replies.
  • Encourage guests to complete bookings.
  • Identify opportunities to upsell services, packages, memberships, or add-ons.
  • Use consultative selling techniques to match guests with the best experience for their needs.

Requirements

  • High school diploma or equivalent (required)
  • Proven experience in call center environments, preferably in beauty, wellness, hospitality, or service industries
  • Experience managing customer communications via SMS, email, or chat platforms
  • Familiarity with scheduling software and CRM systems (HubSpot preferred)
  • Willingness to work flexible hours, including evenings and weekends

Preferred

  • Associate or bachelor's degree in a related field (preferred)
  • Familiarity with scheduling software and CRM systems (HubSpot preferred)
  • Willingness to work flexible hours, including evenings and weekends