CRM Engagement Specialist

Plano, TX (Unknown)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive guest conversations via SMS/email to boost bookings in a guest-centric, beauty/hospitality context.

  • Own inbound guest conversations across SMS and email to drive bookings.
  • Must-have: Experience in call center or hospitality customer communications.
  • Standout: HubSpot CRM familiarity and upsell capability.

Job Description

Responsibilities

  • Monitor and respond promptly to inbound SMS and email responses generated from marketing campaigns.
  • Engage prospective and returning guests in helpful conversations that guide them toward booking.
  • Answer questions, provide recommendations, and remove friction in the decision-making process.
  • Manage multiple guest conversations simultaneously while maintaining accuracy and professionalism.
  • Represent the brand in every written interaction, ensuring tone, messaging, and values remain consistent.
  • Adapt responses while staying aligned with established brand guidelines.
  • Deliver thoughtful, personalized communication rather than generic replies.
  • Encourage guests to complete bookings.
  • Identify opportunities to upsell services, packages, memberships, or add-ons.
  • Use consultative selling techniques to match guests with the best experience for their needs.

Requirements

  • High school diploma or equivalent (required).
  • Associate or bachelor's degree in a related field (preferred).
  • Proven experience in call center environments, preferably in beauty, wellness, hospitality, or service industries.
  • Familiarity with scheduling software and CRM systems (HubSpot preferred).
  • Experience managing customer communications via SMS, email, or chat platforms.

Preferred

  • Strong verbal and written communication skills.
  • Customer-focused mindset with empathy and patience.
  • Confidence in explaining technical or medical-related services.
  • Ability to multitask in a fast-paced environment.
  • Willingness to work flexible hours, including evenings and weekends.
  • Ability to learn quickly and easily adapt to a dynamic environment.
  • Authentic individual with impeccable integrity whose personal and professional values are consistent with EWC’s mission, vision and values.
  • Proficient in Microsoft Office Suite – Word , Excel, PowerPoint, Outlook.