CRM Email Marketing Specialist at PODS | Clearwater, FL | $75K/yr – $80K/yr

CRM Email Marketing Specialist

Clearwater, FL (Hybrid)

$75K/yr – $80K/yrMid Level2+ years expFull time

Posted 4 months ago

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Drive CRM email marketing reporting and optimization for Salesforce Marketing Cloud campaigns to improve engagement and performance.

Own reporting and optimization for Salesforce Marketing Cloud campaigns.
Must-have: 2–4 years of enterprise Salesforce Marketing Cloud experience.
Standout: Strong ability to translate data into actionable recommendations and cross-functional collaboration.

Analyze Salesforce Marketing Cloud campaign results and assist in the creation and distribution of performance reports, summarizing key insights and offering recommendations
Deriving insights from campaign analyses, data mining, web analytics, and test and learn initiatives.
Test and Optimize customer acquisition, retention, personalization and promotional strategies.
Utilize tools to improve execution and output strategic campaigns.
Take initiative to improve, test, and enhance the performance.
Partner with cross functional teams (i.e. Marketing, Finance, IT, Digital, Creative Services, and Customer Experience) to align integration of objectives, and ensure marketing strategies and promotions are optimized.
Support the tagging of all marketing URLs using Google Analytics for tracking; utilize URL shortening utilities for promotion within digital communications (tinyurl, bit.ly, captix, etc.)
Support digital acquisition and data capture strategies, as well as audience list and database management and integrations
Work collaboratively to understand business and customer needs and advise on industry best practices and standards related to email marketing.
Measure and improve performance characteristics such as open rate, click-through rates and content engagement using A/B testing and various other methods
Contribute to the ongoing development and maintenance of the Salesforce Marketing Cloud platform

Bachelor’s degree required, preferably in marketing, or related field
2 – 4 yrs experience with Enterprise level experience with Salesforce.com and Salesforce Marketing Cloud preferred
Ability to think critically, identify solutions and deliver recommendations based on data and analysis.
Proven ability to organize multitude of tasks, projects and information simultaneously
Must have excellent communication and organizational skills and work well under pressure in a fast-paced environment with minimum supervision
Must be able to work independently and also be team-oriented, reliable and dependable
Strong initiative, creative thinking, attention to detail and work ethic