Responsibilities

• Audience segmentation: Develop and implement CRM and audience segmentation strategies to get under the skin of a large and growing database of fans wishing to attend a once in a lifetime event
• Propensity Targeting: Identify higher propensity audiences from a fan database and work with Digital Engagement and CRM teams to create targeted campaigns to maximize fan lifetime value
• End to end Email: Plan, create, and support the execution of email marketing campaigns, including campaign brief development, content creation, and email deployment
• Collaborative Working: Collaborate with internal creative and digital marketing teams to develop compelling campaigns including creative storytelling, visuals, and campaign assets
• Campaign Personalization: Segment customer profiles and create targeted email campaigns to maximize personalization and relevance
• Email Best Practice: Monitor and maintain email deliverability and reputation and follow industry best practices for email marketing
• Project Management: Project management of end to end email campaign from inception through delivery and reporting
• Insights & Analysis: Leverage data insights and analytics to optimize campaign performance and audience engagement
• Storytelling: Use those insights to create a narrative and leverage storytelling abilities to turn those data insights around audience growth, CRM segmentation and email performance
• Activations: Support the successful delivery of event activations at sporting and cultural events in Los Angeles