Responsibilities

• Lifecycle Strategy & Execution: Own and execute the B2B customer journey across email, SMS, and CRM (focus on email to start) - from onboarding and nurture to conversion and retention.
• Campaign Management: Plan, build, test, and optimize marketing automation workflows and one-time campaigns using platforms like Braze, Klaviyo, Iterable, or similar.
• Segmentation & Personalization: Develop and maintain segmentation strategies to drive relevance and engagement at scale.
• A/B Testing & Experimentation: Proactively identify opportunities for experimentation and growth, from A/B testing frameworks to channel innovations that drive conversion and engagement.
• Performance Analysis: Monitor campaign KPIs (open/click rates, CVR, unsubscribes, etc.) and deliver insights and recommendations to improve ROI.
• Voice & Brand Consistency: Maintain consistency across all campaigns, including transactional messages, ensuring eMed's empathetic and science-backed tone is upheld.
• Cross-Functional Collaboration: Work closely with Product, Content, Creative, Social and Data teams to ensure alignment of messaging and promotional strategies.
• Compliance: Ensure all activities comply with CAN-SPAM, TCPA, and HIPAA (as applicable) guidelines.
• Customer Data Stewardship: Help define and maintain data structure and hygiene across CRM systems to ensure actionable insights and efficient automation.

Requirements

• Min. 3 years, preferably 5+ years of hands-on experience in email/CRM marketing, ideally within healthtech, DTC healthcare, or e-commerce.
• Proficiency with CRM platforms (e.g., Braze, Klaviyo, Iterable, Salesforce Marketing Cloud).
• Strong analytical skills and experience using tools like Google Analytics, Looker, or similar.
• Demonstrated success in developing lifecycle marketing strategies that increase CTR and reduce churn.
• Experience with A/B testing, experimentation design, and modeling.
• Excellent copywriting instincts and a strong eye for design, tone, and brand consistency.
• Knowledge of HIPAA compliance and health-related communications is a plus.
• Passion for digital health innovation; proactive, curious, and mission-driven.

Benefits

• Competitive compensation and benefits