CRM Manager
Tripadvisor
Needham, MA (Remote)
$120K/yr - $140K/yrIn-houseFull-timeMid level3+ years exp.
6 days ago
CRM & Customer Insights Analyst
Wilton, CT
Salary Not AvailableMid Level7+ years exp
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and optimize data-driven CRM and lifecycle marketing, turning segmentation, automated journeys, and testing into improved engagement, retention, and ROI across the customer lifecycle.
- Campaign Execution: build and maintain email programs, automated journeys, and trigger communications, with ongoing optimization.
- Testing & Insights: design and evaluate A/B/multivariate tests, translate results into practical recommendations for audience growth and retention.
- Data & Collaboration: partner with Analytics, IT, and Marketing to strengthen reporting, tracking, and data-driven decision making.
Job Description
- Support development and execution of data-driven CRM and lifecycle marketing campaigns that improve customer engagement, retention, and acquisition performance across the customer journey.
- Build, deploy & maintain marketing and transactional email campaigns, automated customer journeys, and trigger-based communications. Continuously test & optimize campaigns to improve open rates, click-through rates, conversions, & bookings.
- Analyze campaign performance across housefile email marketing and new customer acquisition initiatives, delivering actionable insights, performance reporting, and ROI analysis to inform marketing strategy and investment decisions
- Identify opportunities to leverage AI and automation tools to improve segmentation, personalization, campaign optimization, reporting efficiency, and customer insights.
- Support audience segmentation strategies and list optimization efforts to improve targeting, personalization and campaign performance.
- Design, execute and evaluate A/B and multivariate testing across audience, offers, creative timing, retention and cross-sell strategies, translating findings into actionable recommendations.
- Support digital acquisition marketing initiatives through audience development, lead management, and campaign analysis.
- Work closely with Business Analytics, IT and Marketing teams to support reporting needs and campaign tracking.
Tauck
We're a company, and a family, of passionate travelers. As a family-owned travel company for over 97 years, our values and vision remain true: always do the right thing. Deliver more than what's expected. With journeys across 7 continents, in over 100 destinations and to 70+ countries, we keep moving forward to find new ways to enhance travel experiences that will be memorable for a lifetime – and we're honored to have the trust and guest satisfaction to be named to Travel + Leisure's "World's Best" list for 24 consecutive years. We invite you to see the world as you've never seen it before.
