CRM Creative Director / Copy Contractor (Remote)

USA (Remote)

$90/hr – $100/hrSenior Level4+ years expContract

Posted 5 months ago

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Job Summary

Drive CRM-centric copywriting for omni-channel campaigns, translating briefs into high-impact assets across email, direct mail, and loyalty programs.

  • Own conceptualization and writing of multi-channel assets aligned to client objectives.
  • Must-have: 4+ years in CRM/digital copywriting with a strong portfolio.
  • Standout: Proven ability to translate data and briefs into personalized, high-performing messages.

Job Description

Responsibilities

  • Conceptualize, write, and refine multi-channel assets with focus on email and direct mail, ensuring every word and story ladder up to client objectives, leverage insights from brief related to audience, personalization, and product, and deliver on campaign tone and brand voice.
  • Collaborate with CRM strategists to map customer journeys and identify high-impact engagement moments, shaping messages that foster loyalty and maximize lifetime value.
  • Translate creative briefs and business goals into actionable, engaging assets, incorporating data, feedback, and best practices to optimize campaign performance.
  • Present creative ideas and rationales to clients and internal teams, championing narrative strategy and adapting to evolving feedback and real-time performance data.
  • Work cross-functionally with designers, producers, and technologists to ensure cohesive and impactful omni-channel campaign delivery.

Requirements

  • Bachelor’s degree (or equivalent) in English, Communications, Marketing, Advertising, Digital Media, or related field.
  • 4+ years’ experience in copywriting with a focus on CRM, digital, or content-driven marketing (brand, agency, or publisher environment).
  • Proven record in developing high-impact messaging for omni-channel CRM campaigns.
  • Experience leveraging customer data and analytics to personalize messaging and drive campaign performance.
  • Strong portfolio of work showcasing CRM, loyalty, and data-driven creative.
  • Excellent communication and presentation skills, with a collaborative and strategic mindset.
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