CRM Coordinator

New York City, NY (On-site)

$57K/yr – $76K/yrEntry Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own CRM program execution across email, push, and in-app messaging while coordinating with ESPN’s Marketing Operations and cross-functional teams to launch on time and with quality.

Own end-to-end CRM campaigns across multiple channels and ensure accurate targeting, QA, scheduling, and execution.
Coordinate with Brand Marketing, Product Marketing, Media, Programming, and other stakeholders on planning, prioritization, and scheduling to drive subscriber growth and engagement.
Analyze results, identify optimization opportunities, and translate learnings into repeatable best practices and reporting for leadership.

Job Description

Responsibilities

Manage end-to-end deployment of CRM campaigns across email, push, and in-app messaging channels
Partner closely with ESPN's Marketing Operations team to ensure accurate audience targeting, campaign setup, QA, scheduling, and execution
Coordinate cross-functional stakeholders to manage campaign intake, timelines, creative assets, approvals, and launch readiness
Verify all campaigns are launched on time and that messaging, targeting, links, and creative assets meet quality standards
Serve as a key point of contact for Brand Marketing, Product Marketing, Media, Programming, and other business stakeholders on CRM capabilities, campaign planning, prioritization, and scheduling
Support the execution of lifecycle marketing programs across onboarding, engagement, and retention
Monitor campaign performance and analyze results to identify insights, optimization opportunities, and best practices
Develop recurring reports, presentations, and executive summaries that communicate campaign performance, testing results, and business impact
Assist in the development and management of CRM testing roadmaps, including audience segmentation, messaging, creative, and channel strategy
Collaborate with Analytics, Product, Operations, and Marketing teams to improve customer experiences and drive subscriber growth, engagement, retention, and lifetime value

Requirements

Minimum 3 months’ experience in CRM/digital, marketing, or related field
Hands on program execution and management in a dynamic environment
Collaborative mentality with multiple stakeholders and teams
Proven track record of delivering on time
Communicating with excellence and being highly responsive
Is a self-starter with great passion for delivering excellent customer experiences
Maintains high attention to detail
High school diploma or equivalent
Bachelor’s degree in marketing or related field preferred
Experience managing complex projects with multiple teams and components

Preferred

Resourceful, open-minded, can-do positive attitude who is inspired by challenges
Understanding of sports media landscape and how seasonal sports moments influences DTC subscriber acquisition, engagement, and retention
Experience managing complex projects with multiple teams and components

ESPN

ESPN is the leading multiplatform sports entertainment brand that features seven U.S. television networks, the leading sports app, direct-to-consumer ESPN+, leading social and digital platforms, ESPN.com, ESPN Audio, endeavors on every continent around the world, and more. ESPN is 80 percent owned by ABC, Inc. (an indirect subsidiary of The Walt Disney Company) and 20 percent by Hearst. Based in Bristol, Conn., ESPN has approximately 3,800 employees (4,600 worldwide).

Founded in 1979

Bristol, Connecticut, USA

11K employees (5,821 in marketing)

espncareers.com