CRM Content Writer - EA SPORTS

Austin, TX (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive editorial storytelling for EA SPORTS, crafting on-brand content for email, web, and in-game channels at scale.

  • Own the creation and governance of editorial content across EA SPORTS channels.
  • Must-have: Deep knowledge of EA SPORTS gameplay, live-service models, and audience needs.
  • Standout: Experience managing an editorial calendar and coordinating cross-team content at scale.

Job Description

Drive editorial storytelling for EA SPORTS, crafting on-brand content for email, web, and in-game channels at scale.

  • Own the creation and governance of editorial content across EA SPORTS channels.
  • Translate complex game systems and updates into player-friendly content that drives comprehension and confidence.
  • Partner with developers, producers, marketers, and community leads to uncover stories that bring clarity and value to fans.

Responsibilities

  • Craft clear, engaging, and on-brand editorial content (e.g. title update explainers, onboarding guides, feature deep-dives, dev spotlights) for EA SPORTS channels (email, web, in-game)
  • Translate complex game systems and updates into player-friendly content that drives comprehension and confidence
  • Partner with developers, producers, marketers, and community leads to uncover stories that bring clarity and value to fans
  • Ensure consistency in voice, tone, and quality across all written content, aligned with brand and player expectations
  • Manage a fast-paced editorial calendar, coordinating deadlines and approvals across multiple functions
  • Monitor player sentiment and feedback to inform content needs and opportunities
  • Support franchise growth by creating content that boosts engagement, builds trust, and drives retention

Requirements

  • Deep knowledge of EA SPORTS gameplay, systems, and live-service models
  • 3+ years of experience writing editorial content for games, entertainment or (preferably) sports platforms
  • Experience applying SEO practices to improve content discoverability and traffic
  • Experience managing an editorial calendar and coordinating content across teams and at scale
  • Passion for sports and competition

    Benefits

    • We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life.
    • Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more.
    • We nurture environments where our teams can always bring their best to what they do.

    Traffic Signals

    Monthly Visitors
    99.7M
    Monthly Google Ads Budget
    $77K
    Traffic Source Mix
    Search
    50%
    Direct
    46.3%
    Referral
    2.2%
    Social
    1.1%
    Paid
    0.3%

    Headcount Trend

    Current headcount: ~2

    Marketing Team

    Marketing Roles Posted (Last 30 Days)
    8