Responsibilities

• Execute high-performing B2B cold email campaigns targeting eCommerce brands
• Lead scraping finding key contact names and email addresses for provided leads
• Manage and optimize outreach using Instantly (must be highly proficient)
• Follow up with leads via email within our CRM system
• Personalize and iterate messaging to improve reply and conversion rates
• Monitor and optimize email deliverability (domains, inbox placement, warming, etc.)
• A/B test subject lines, messaging angles, and sequences
• Track campaign performance and continuously improve KPIs (open, reply, booking rates)
• Collaborate with internal team to align messaging with agency offerings
• Convert warm replies into booked calls and qualified opportunities

Requirements

• Proven experience in B2B cold email outreach (agency or service-based preferred)
• Advanced experience using Instantly (campaign setup, inbox rotation, scaling)
• Strong expertise in email deliverability best practices
• Domain setup & warming
• Spam avoidance & inbox placement
• Technical understanding of DNS (SPF, DKIM, DMARC)
• Ability to write high-converting cold email copy that stands out in an inbox
• Data-driven mindset with strong testing and optimization skills
• Self-starter who can manage campaigns independently
• Pre-built lead lists of qualified eCommerce brands
• Clear ICP and targeting direction
• Proven service offerings with strong market demand
• Support from internal team for closing and onboarding

Preferred

• Experience targeting or working with eCommerce brands is a plus