Responsibilities

• Execute CRM and Digital Engagement strategy through campaign delivery across owned channels (email, app, SMS, push notifications)
• Managing campaign briefs to ensure clarity, consistency, and alignment with objectives and messaging standards
• Work with legal to make sure campaign terms and conditions are accurate and compliant with relevant regulations
• Manage customer journeys to provide a seamless and engaging experience across touchpoints
• Work with SMEs (Subject Matter Experts) and Product Owners to ensure messaging is accurate, relevant, and consistent
• Coordinate campaign timelines, asset delivery, and approvals to ensure on-time execution
• Conduct quality assurance checks on campaign content, targeting, and technical functionality
• Maintain and update campaign calendars and documentation to track progress and performance
• Support with post-campaign reporting, metrics, and supporting continuous improvement efforts
• Support A/B testing and the implementation of enhancements based on performance data

Requirements

• Must have legal authorization to work in the US on a full-time basis for anyone other than current employer
• Bachelor’s Degree
• At least 3 or more years of experience in CRM
• Understanding of CRM best practices and customer lifecycle marketing
• Familiarity with Braze CRM platforms and tools is preferred
• A good overall understanding of the Mobility & Convenience business is an advantage

Preferred

• Familiarity with Braze CRM platforms and tools is preferred
• A good overall understanding of the Mobility & Convenience business is an advantage

Benefits

• insurance coverage options include medical, dental, vision coverage, life Insurance, Business Travel Accident Insurance, and Occupational Accidental Death Benefit programs.
• Employees also participate in a company pension plan and a 401(k) plan.
• Paid leave includes up to 6 weeks of paid vacation time, up to 11 paid holidays, and parental leave offering 16 weeks of paid leave for birthing parents, and 8 weeks of paid leave for non-birthing parents.
• Additionally, employees are eligible for short-term disability leave for up to 26 weeks at 100% or 50% of base pay as well as Long-Term Disability insurance.
• Shell also offers other compensation such financial reimbursement for adoption, wellness, education, and personal learning expenses, and some roles are eligible for discretionary long-term incentives.
• For interns, eligible benefits include medical, dental, and vision coverage, life insurance, Business Travel Accident Insurance, and Occupational Accidental Death Benefit programs; participation in a 401(k) plan; and paid leave for up to 11 paid holidays.
• Additional information on Shell’s US benefit programs can be found at https://www.shell.us/careers/about-careers-at-shell/rewards-and-benefits.html