Creator PR & Reputation Lead

Responsibilities

• Own day-to-day PR, reputation management, and crisis communications for a high-profile digital creator and their associated brands.
• Monitor social media, fan communities, reviews, press, and online conversations to identify emerging criticism, misinformation, misleading or inaccurate narratives, and potential reputation risks before they escalate.
• Develop proactive crisis and reputation plans, including response strategies, holding statements, talking points, FAQs, escalation procedures, and guidance on when and how to respond.
• Work directly with the creator and senior leadership to deeply understand the brand, history, voice, values, audience, sensitivities, and long-term vision.
• Gather knowledge from the Founders and leadership to build and maintain an internal PR & Reputation Brand Guide covering messaging pillars, communication standards, creator’s preferences, sensitive topics, known risks, and clear dos and don’ts.
• Serve as a trusted PR advisor to the Head of Marketing, Founders, HR, and leadership on public statements, announcements, interviews, partnerships, appearances, social conversations, and reputation-sensitive decisions.
• Develop proactive PR initiatives that increase positive awareness and conversation around the creator and associated brands, rather than only responding when issues arise.
• Identify opportunities to highlight fan appreciation, charitable efforts, community involvement, creator accomplishments, company initiatives, and positive impact through social, digital, creator, and press channels.
• Keep the fan perspective at the center of communication strategies while thoughtfully supporting the Founders, artists, employees, and company.

Requirements

• 4–6+ years of experience in public relations, talent publicity, reputation management, crisis communications, or entertainment communications.
• Direct experience working with digital creators, actors, public figures, entertainment brands, gaming, or digital media strongly preferred.
• Strong understanding of YouTube, TikTok, Instagram, X, Reddit, Discord, online fandoms, and creator culture.
• Experience navigating social media crises, public criticism, misinformation, sensitive topics, and reputation-related issues.
• Strong ability to distinguish legitimate fan concerns, emerging reputation risks, and misinformation.
• Exceptional writing, communication, judgment, discretion, and problem-solving skills.
• Comfortable working directly with high-profile digital creators and senior leadership, and providing clear recommendations during sensitive situations.
• Highly proactive and able to anticipate potential problems, gather information, and build systems and strategies before issues arise.
• A fan-first mindset with an understanding of how long-term community trust contributes to a creator's reputation and brand.
• Ability to provide occasional evening and weekend support during time-sensitive PR situations.

Benefits

• Excellent Medical, Dental and Vision health benefits
• 401(k) contribution
• Flexible time off
• Lunch, snacks and drinks provided in the office
• Pets in the office once a month
• Onsite fitness center
• Learning Stipend
• Relocation assistance for those coming from outside Austin