Creator Partnerships Strategist & Producer

Responsibilities

• Develop creator partnership strategies that align client objectives and KPIs with the right platforms, formats, audiences and talent.
• Source and vet creators based on their professional experience, industry expertise, audience, platform presence, content quality and campaign fit.
• Negotiate creator fees, manage campaign budgets and maintain strong creator relationships throughout each partnership.
• Serve as the primary liaison for creators from initial outreach through content development and posting, providing clear communication and coordination throughout the campaign lifecycle.
• Guide creators through project briefing, scripting and revisions to ensure content remains on brand, responds to client feedback and is delivered on time.
• Partner with Creative Strategists to develop creator recommendations and proposal materials for RFP responses and proactive pitches, supported by audience insights, platform best practices and industry trends.
• Create sales materials and case studies that demonstrate WP Studios' creator and social capabilities.
• Coordinate client review and approval and support the organic and paid distribution of creator content across social platforms.
• Partner with Video Production, Program Management and Business Affairs to bring creator-led branded programs to market.
• Use creator discovery and trend tools to identify talent, track industry developments and inform campaign decisions.

Requirements

• 5+ years experience sourcing, evaluating and developing partnerships with creators for branded content, social media or digital campaigns.
• Experience guiding creators or talent through content production, including briefing, scripting, feedback and revisions.
• Experience developing creator, social media or branded content strategies based on client objectives, audiences, platforms and campaign goals.
• Experience working directly with creators, clients and cross-functional creative or production teams throughout campaign development and execution.
• Experience negotiating creator or talent fees and managing campaign budgets.
• Strong understanding of social platforms, creator trends, audience behavior and platform best practices.
• Ability to evaluate creators based on audience, expertise, platform presence, content quality and campaign fit.
• Strong written and verbal communication skills, including the ability to develop clear creative briefs, strategic recommendations and client-facing materials.
• Strong relationship-management and organizational skills, with the ability to manage multiple creators, stakeholders and deadlines across concurrent programs.
• Ability to use audience insights, creator discovery tools and industry trends to inform strategic and campaign decisions.

Benefits

• Competitive medical, dental and vision coverage
• Company-paid pension and 401(k) match
• Three weeks of vacation and up to three weeks of paid sick leave
• Nine paid holidays and two personal days
• 20 weeks paid parental leave for any new parent
• Robust mental health resources
• Backup care and caregiver concierge services
• Gender affirming services
• Pet insurance
• Free Post digital subscription