Responsibilities

• Prioritize expanding partnerships with influencers in snack food, food exploration, and lifestyle categories (e.g., food bloggers, snack reviewers, youth entertainment content creators)
• Establish and maintain long-term collaborations with TikTok influencers to drive co-creation of candy-related content
• Frequent travel to various cities based on brand campaign needs to conduct face-to-face meetings with influencers and support offline event execution
• Plan engaging challenges, snack tastings, and youth-oriented interactive activities to boost brand visibility
• Assist influencers in creatively showcasing product features through short videos or livestreams
• Track U.S. snack and leisure food market trends while identifying TikTok youth consumer hotspots
• Conduct regular reviews of influencer collaboration effectiveness to refine talent selection and partnership models
• Collaborate closely with cross-border TikTok KOL operations teams to drive content conversion
• Flexibly arrange cross-city and cross-state travel as needed to support brand campaigns and channel expansion

Requirements

• Bachelor's degree or higher (preferably in Marketing, Communication, Public Relations, Business Management, or Food-related fields); candidates with extensive influencer collaboration experience may be considered with other majors or equivalent qualifications
• Deep understanding of American snack culture, youth entertainment, and consumption habits; familiarity with TikTok content trends among young audiences
• Outgoing and optimistic personality with strong social skills and approachability, capable of fostering a relaxed and pleasant collaborative environment
• Adaptable to frequent travel, including interstate trips, influencer events, offline promotions, and exhibition execution
• Excellent communication and coordination abilities, with the capacity to meet influencers' psychological and emotional needs

Preferred

• Existing resources in food, snack, or lifestyle influencer networks
• Cross-border marketing experience in related categories
• Experience managing creator partnerships for viral/TikTok-native brands
• Understanding of U.S. e-commerce and social commerce ecosystems

Benefits

• Attractive basic salary plus generous performance commission and year-end bonus
• Complete social welfare benefits, business travel allowance
• Regular access to global industry events, creator conventions, and influencer networking opportunities
• Direct communication mechanism with global headquarters, fast business decision-making and efficient work coordination