Responsibilities

• Manage a portfolio of TikTok GO creators and drive their overall growth across activation, content output, campaign participation, audience engagement, conversion, and business results.
• Develop tailored growth strategies for creators at different stages — from newly onboarded creators to high-performing partners with strong scaling potential.
• Review creator performance regularly to identify opportunities across content direction, product/service suitability, audience response, traffic efficiency, and conversion behavior.
• Turn data, creator feedback, and business priorities into practical action plans that creators can apply in their day-to-day operations.
• Build structured creator development programs that support onboarding, activation, content improvement, campaign readiness, and long-term monetization.
• Guide creators on content positioning, storytelling, audience engagement, offer selection, and operating rhythm to help them build sustainable growth habits.
• Identify promising creator success cases and package learnings into examples, playbooks, and best practices for the wider TikTok GO ecosystem.
• Support key campaign and business initiatives by preparing creators, aligning expectations, monitoring progress, and following up on performance outcomes.
• Work with Category, Product, Campaign, Operations, and Finance teams to improve creator opportunities, remove execution blockers, and strengthen platform support mechanisms.
• Act as the main operational partner for creators, helping them navigate TikTok GO priorities, tools, processes, and growth opportunities.

Requirements

• 3+ years of experience in creator operations, influencer marketing, content partnerships, e-commerce, marketplace operations, growth operations, or a related field.
• Strong understanding of creator ecosystems, content-driven growth, and how creators influence user behavior and business outcomes.
• Able to analyze performance data, identify key issues, and use insights to guide creator and business decisions.
• Strong communication skills, with the ability to build trust with creators and collaborate effectively with cross-functional teams.
• Highly organized and action-oriented, with the ability to manage multiple creators, campaigns, and priorities simultaneously.

Preferred

• Experience working with TikTok creators, agencies, MCNs, local services, lifestyle, travel, food, experience-based businesses, or marketplace/e-commerce platforms.
• Demonstrated experience improving creator performance, scaling creator programs, increasing conversion, or building operational processes from the ground up.
• Strong commercial judgment and the ability to connect creator behavior, user needs, and business goals.
• Comfortable working in a fast-moving environment where priorities may evolve quickly.
• Entrepreneurial mindset, strong ownership, and willingness to test, learn, and iterate.

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
• For Los Angeles County (unincorporated) Candidates:\nQualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:\n1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;\n2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and\n3. Exercising sound judgment.