Creator Marketing Manager

Responsibilities

• Define and deeply understand Audible's target audiences — both consumers and creators — and champion their needs throughout the organization
• Craft compelling product stories and messaging for existing and prospective customers by creating clear and consistent propositions articulated through effective messaging
• Run integrated, multi-channel campaigns with ownership across paid media, editorial content, email, social, SEO, and other touchpoints — ensuring consistent messaging and coordinated timing
• Design and optimize lifecycle email marketing programs — including welcome, onboarding, activation, and re-engagement journeys — that move creators through the funnel and drive long-term retention
• Partner with Product teams to understand the product story and translate it for external audiences — developing positioning and messaging that drives awareness, demand, and adoption
• Drive business case development, bringing together customer insights, research, financial data, and analytics to develop a perspective on revenue and profitability potential for new-to-market initiatives
• Partner with Finance, Analytics, and Data Science to define, measure, and report on success and opportunity areas
• Communicate marketing plans and campaign performance to stakeholders and leadership

Requirements

• Bachelor's degree or equivalent
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience using data and metrics to drive improvements
• 5+ years of experience in product marketing and business strategy
• Experience in outbound product marketing — including executing content strategies, managing editorial calendars, and coordinating messaging across multiple channels (website, blog, paid media, SEO, email)
• Experience with audience marketing
• Experience defining and driving new customer-centric products and features toward market launch rollout
• B2B marketing experience
• Experience in email marketing and lifecycle programs — including mapping end-to-end creator or customer journeys, identifying adoption and retention opportunities, and executing against those touchpoints

Preferred

• Experience managing external partners to develop marketing programs
• Experience working with sales teams on enablement or small business marketing
• Experience in membership-based or subscription business models
• Experience in digital content, media, or audio companies
• Experience working with creators
• Experience with email marketing platforms (e.g., Braze)