Creator Marketing Associate

Responsibilities

• Manage a portfolio of creator and athlete partnerships, building strong and professional relationships.
• Act as a day-to-day point of contact for creators, ensuring a positive partnership experience.
• Support the execution of creator marketing strategies and regional campaign activity.
• Develop and maintain talent plans, tracking key deliverables, activation moments, and renewal timelines.
• Manage the full creator lifecycle, from outreach and onboarding through to campaign activation and partnership completion.
• Monitor contractual obligations and campaign deliverables, ensuring creators meet agreed commitments.
• Support creator recruitment through research, talent identification, profile reviews, and pipeline management.
• Conduct outreach to prospective creators and help maintain recruitment trackers and documentation.
• Stay informed on emerging creators, industry trends, and cultural moments, bringing new opportunities and insights to the team.
• Coordinate campaign activity, manage timelines, and collaborate with cross-functional stakeholders to deliver successful activations.

Requirements

• Experience managing relationships with creators, influencers, talent, athletes, or external partners.
• A genuine interest in social media, creator marketing, digital culture, and emerging trends
• Strong organisational skills with the ability to manage multiple projects and priorities simultaneously.
• Excellent communication and stakeholder management skills.
• A proactive mindset with a strong sense of ownership and accountability.
• Experience coordinating campaigns, projects, or partnership activations.
• Strong attention to detail and confidence managing processes, timelines, and documentation.
• Commercial awareness and the ability to build professional, trusted relationships
• Comfortable working in a fast-paced environment and adapting to changing priorities.
• A collaborative approach with a willingness to support team objectives and shared success.

Benefits

• Comprehensive Medical, Dental & Vision plans
• Performance-based Bonus opportunity
• Competitive PTO
• Contributory 401(k)
• Gymshark Employee Discount & long service awards
• Funded multi-site fitness membership
• Enhanced Family Leave plans
• STD & LTD plans