Responsibilities

• Creator strategy : Develop the creator strategy for each brand, including which creators to work with, what content to make, and how to activate them around launches and key sales moments.
• Creator partnerships : Manage and grow a portfolio of creators across all aspects of the relationship, with a focus on long-term retention and success. Place your strongest creators across multiple Spotlight brands over time.
• Network growth : Recruit new creators into the Spotlight network through outreach across email, SMS, DMs and TikTok.
• Campaign delivery : Turn that strategy into campaigns and own them from start to finish, from the creative brief to the final video, keeping creators and clients aligned and on schedule.
• Performance and growth : Track creator performance across brands and use it to coach creators on content that converts, guide your priorities, and make recommendations that drive revenue.
• Creator advocacy : Understand each creator's goals, resolve their questions quickly, and represent their needs inside Spotlight.
• Community and education : Build programs and resources that activate creators at scale, such as challenges and incentives tailored to creators' performance, niche and experience, alongside the 1:1 relationships.
• Cross-functional improvement : Partner with Account Management, Operations and Product to surface insights, share best practices, and improve how we work.

Requirements

• 1–3 years of experience in creator partnerships, influencer marketing, talent or account management, customer success, or a related field. Internships count.
• Confident, clear communication with creators, clients and teammates.
• Strategic thinking: you can look at a brand and its results and form a view on what to do next.
• Comfort negotiating and managing expectations.
• Strong organization and attention to detail across several projects at once.
• The ability to work independently as well as collaboratively.
• Genuine interest in TikTok Shop and the creator economy.
• Must be a US citizen or legally authorized to work in the United States for a period of no less than 3 years

Preferred

• Bonus Points
• Experience at an agency, talent management firm, or creator platform
• Familiarity with CRMs
• Beauty or consumer brand experience