Influencer Marketing Account Supervisor - Dallas/Fort-Worth Area
Later
Dallas, TX (Remote)
$115K/yr - $140K/yrIn-houseFull-timeSenior level5+ years exp.
22 hrs ago
Creator & Influencer Specialist
Redlands, CA (Remote)
Salary Not AvailableMid Level2+ years expFull time
Posted 7 months ago
Job Summary
Drive Petra Brands’ TikTok creator strategy by recruiting, managing, and executing creator partnerships across sampling, campaigns, and community.
- Own end-to-end creator lifecycle from recruitment to campaign execution across TikTok and sampling.
- Must-have: 1–2 years in influencer marketing with strong TikTok creator ecosystem knowledge.
- Standout: experience managing creator sample programs and scale across global shipments.
Job Description
Responsibilities
- Creator Relationship Management
- Identify, recruit, and manage TikTok creators and influencers aligned with Petra Brands' products and audience
- Manage inbound creator requests from TikTok, Instagram, and email
- Maintain an organized pipeline of creators across micro, mid-tier, and large creators
- Track creator performance including views, engagement, and sales impact
- TikTok Creator Program Management
- Coordinate TikTok creator sampling and seeding programs
- Manage the full lifecycle of creator outreach including:
- Support paid and organic creator campaigns for both retail and DTC initiatives
Requirements
- 1-2 years of experience in influencer marketing, social media, or creator partnerships
- Strong understanding of TikTok creator ecosystem
- Experience managing product sampling or influencer gifting programs
- Highly organized with strong project management skills
- Comfortable communicating with creators and managing relationships
- Familiarity with social commerce and affiliate marketing
Preferred
- Creator-obsessed: understands social media trends and creator culture
- Highly organized: able to manage large volumes of creator requests
- Execution-focused: ensures campaigns and shipments happen on time
- Relationship-driven: builds strong creator partnerships
- Growth mindset: eager to test new creator strategies
Petra Brands
3.4 Glassdoor
Petra Brands is a global brand incubator shaping the next generation of consumer products across beauty, wellness, pet care, party, and lifestyle. We build design-forward, culturally relevant brands that move fast and connect deeply with today’s consumer.With a presence in five countries, Petra combines in-house design, global manufacturing, and data-driven innovation to bring meaningful, sustainable products to market. Our brands — including House of Party, Roofus, Luna Naturals, Fomin, and Supergoods — are followed by millions, have earned 500M+ views, and are sold in over 15,000 retail doors worldwide.
Founded in 2017
Redlands, California, USA
59 employees (25 in marketing)
59% recommend to a friend
68% CEO approval
Marketing Team
Marketing Team Size
18 (31% of company)
Traffic Signals
Monthly Visitors
985
Traffic Source Mix
Search
37.1%
Direct
39.3%
Referral
7.4%
Social
12.3%
Paid
1.6%
Headcount Trend
Current headcount: ~59
News about Petra Brands
Links
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