Responsibilities

• Creator Relationship Management
• Identify, recruit, and manage TikTok creators and influencers aligned with Petra Brands' products and audience
• Manage inbound creator requests from TikTok, Instagram, and email
• Maintain an organized pipeline of creators across micro, mid-tier, and large creators
• Track creator performance including views, engagement, and sales impact
• TikTok Creator Program Management
• Coordinate TikTok creator sampling and seeding programs
• Manage the full lifecycle of creator outreach including:
• Support paid and organic creator campaigns for both retail and DTC initiatives

Requirements

• 1-2 years of experience in influencer marketing, social media, or creator partnerships
• Strong understanding of TikTok creator ecosystem
• Experience managing product sampling or influencer gifting programs
• Highly organized with strong project management skills
• Comfortable communicating with creators and managing relationships
• Familiarity with social commerce and affiliate marketing

Preferred

• Creator-obsessed: understands social media trends and creator culture
• Highly organized: able to manage large volumes of creator requests
• Execution-focused: ensures campaigns and shipments happen on time
• Relationship-driven: builds strong creator partnerships
• Growth mindset: eager to test new creator strategies