Petra Brands

Petra Brands is a global brand incubator shaping the next generation of consumer products across beauty, wellness, pet care, party, and lifestyle. We build design-forward, culturally relevant brands that move fast and connect deeply with today’s consumer.With a presence in five countries, Petra combines in-house design, global manufacturing, and data-driven innovation to bring meaningful, sustainable products to market. Our brands — including House of Party, Roofus, Luna Naturals, Fomin, and Supergoods — are followed by millions, have earned 500M+ views, and are sold in over 15,000 retail doors worldwide.