Responsibilities

• Build and maintain a weekly pipeline of streamers, KOLs, micro-influencers, meme pages, Discord owners, gambling creators, and Miami creator personalities across X, Instagram, Telegram, Kick, Twitch, YouTube, LinkedIn, Discord, and direct outreach.
• Keep a live target list with outreach status, audience quality, proposed deal structure, expected cost, and commercial rationale for every prospect, and cultivate lasting creator relationships beyond transactions.
• Design and run CPA, rev-share, hybrid, and fixed-fee campaign structures for creators across the Arena brand portfolio; test and optimise deal types based on performance data.
• Track and report on creator performance across FTDs, CPA, NGR, wager volume, and retention contribution per creator and campaign.
• Develop short-form content ideas, clips, memes, hooks, thumbnails, and behind-the-scenes moments; coordinate clippers/editors/streamers/internal publishing to maintain high-velocity output.
• Brief and direct content creators while maintaining each brand's voice; ensure content authenticity with creative freedom.
• Own Arena's Discord presence across brands; build recurring community energy through activations, giveaways, raids, AMAs, competitions, drops, and leaderboard moments.
• Coordinate with support and compliance teams to keep activations controlled and on-brand.
• Utilize paid-content creators as hosts, referrers, community personalities, and campaign faces; bring strategic thinking to creator monetisation and content conversion.