Responsibilities

• This position is responsible for building and running Himalaya’s creator, affiliate, and community function across TikTok, Amazon, and the broader influencer ecosystem.
• Creator & Affiliate Strategy
• Own creator and affiliate program design across TikTok Shop, Amazon’s influencer/affiliate program, and the broader creator landscape — sourcing creators and negotiating terms (gifting, flat fee, commission, retainer).
• Source and manage relationships with high-tier influencers and creators directly.
• Identify and secure high-performing creator and UGC content — from affiliates, ambassadors, and community posts — for repurposing in TikTok Spark Ads, organic social, and paid social creative; manage usage rights and Spark Ads codes so Social and Paid can pull approved content on demand.
• Build and execute PR kit campaigns for influencers and content creators tied to key moments — PartySmart, new product launches, seasonal moments, and bestsellers.
• Build and develop Himalaya’s expert and practitioner advocacy community — dentists, doctors, functional medicine and wellness practitioners — as a distinct tier from lifestyle creators, with its own sourcing, vetting, and relationship approach.
• Build and manage a tiered ambassador program (gifting, exclusive access, paid/retainer tiers) that gives top-performing creators a reason to stay engaged past a single post.
• Manage Himalaya’s creator/ambassador Discord to keep active creators engaged between campaigns — sharing briefs and product updates and building a sense of community rather than one-off transactional asks.
• Source creator-relevant events for Himalaya to attend or sponsor, and help design Himalaya-hosted events that bring creators together in person.

Requirements

• 4–6 years of experience in influencer, creator, or affiliate marketing, ideally at a CPG, DTC, wellness, beauty, or personal care brand, with hands-on knowledge of affiliate program mechanics — challenges, contests, and creator retainer structures.
• Experience managing or working alongside a creator/affiliate agency, with a clear sense of where agency execution ends and in-house strategy begins.
• Familiarity with TikTok Shop’s affiliate/creator ecosystem and Amazon’s influencer program; direct TikTok Shop experience is a strong plus.
• Experience with creator/affiliate management platforms (e.g., GRIN, Aspire, CreatorIQ, Upfluence, or similar) is a plus.
• Experience with content whitelisting or Spark Ads (or Meta Partnership Ads) workflows — securing usage rights and running creator content through paid media — is a strong plus.
• Experience building or managing an expert or practitioner ambassador program (medical, dental, or functional medicine professionals) is a strong plus.
• Curiosity about where creator commerce is headed next — ShopMy, LTK, Reddit, and other emerging platforms — with a bias toward testing early rather than waiting for a channel to mature.
• A relationship-builder who can source, brief, and retain creators without heavy-handed direction — comfortable negotiating gifting, flat-fee, and commission terms.
• Strong writer, able to turn a product story into a clear creative brief with claims and content rules a creator can actually follow.
• Comfort with ambiguity and a high volume of concurrent creator relationships; this is a build-it-yourself role with agency support on day-to-day volume.

Preferred

• Experience with TikTok Shop’s affiliate/creator ecosystem and Amazon’s influencer program; direct TikTok Shop experience is a strong plus.
• Experience with creator/affiliate management platforms (e.g., GRIN, Aspire, CreatorIQ, Upfluence, or similar) is a plus.
• Experience with content whitelisting or Spark Ads (or Meta Partnership Ads) workflows — securing usage rights and running creator content through paid media — is a strong plus.
• Experience building or managing an expert or practitioner ambassador program (medical, dental, or functional medicine professionals) is a strong plus.
• Curiosity about where creator commerce is headed next — ShopMy, LTK, Reddit, and other emerging platforms — with a bias toward testing early rather than waiting for a channel to mature.
• A relationship-builder who can source, brief, and retain creators without heavy-handed direction — comfortable negotiating gifting, flat-fee, and commission terms.
• Strong writer, able to turn a product story into a clear creative brief with claims and content rules a creator can actually follow.
• Comfort with ambiguity and a high volume of concurrent creator relationships; this is a build-it-yourself role with agency support on day-to-day volume.
• Experience and a personal interest in supplements, the natural products industry, or personal care is a significant advantage to candidates.

Benefits

• Competitive base salary and bonus, commensurate with experience.
• Company benefits including medical, dental, vision, life, disability & 401(k).