Creator Activations Manager - TikTok Operations

New York City, NY (On-site)

$122K/yr – $272K/yrMid Level5+ years expFull time

Posted 1 day ago

Job Summary

Own creator activations end to end and drive cross-functional execution to translate product priorities into scalable campaigns that educate, convert, and generate learnings.

  • Lead creator-facing activations tied to product goals and major moments
  • Coordinate cross-functional teams and external partners to deliver on time
  • Operate as a marketing generalist with a focus on impact and learnings

Job Description

Responsibilities

  • Own creator activations end to end: Plan and execute creator-facing activations tied to product priorities, including partnerships, programs, 360 integrated marketing campaigns, product education events, and major tentpoles/industry moments.
  • Drive scale and conversion: Use partnerships and creator touchpoints to deliver product narratives at scale and convert awareness and interest into action (eg lead generation, sign-ups, product adoption).
  • Lead cross-functional execution: Act as the project lead across internal and external stakeholders to deliver activations on time and to standard.
  • Operate as a marketing generalist: Combine strategy development with operational excellence. Apply core marketing skills across messaging, creative review, execution, and measurement, adapting quickly to changing priorities.
  • Measure and document impact: Track outcomes, capture learnings, and share case studies to improve future activations and inform global best practices.

Requirements

  • 5+ years of experience in marketing, partnerships, activations, or programs
  • Experience delivering creator-facing or customer-facing initiatives tied to product goals
  • Strong project management and cross-functional coordination skills
  • Comfort managing agencies and external partners
  • Ability to operate as a marketing generalist with limited resourcing
  • Clear communicator who can balance speed, quality, and stakeholder alignment

Preferred

  • Experience with industry events, partnerships, or experiential marketing
  • Familiarity with the creator economy, media, or technology platforms
  • Experience working across multiple markets or regions

Benefits

  • Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
  • The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Salaries

Posted range

$122K/yr – $272K/yr

Taken straight from the job posting.

See all TikTok salaries

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Recent News

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Creator Activations Manager - TikTok Operations

TikTok · New York City, NY · On-site