Creative Strategy Lead

USA (On-site)

$160K/yr – $210K/yrMid Level3+ years expFull time

Posted 1 day ago

Job Summary

Own and shape DualEntry's paid and organic creative across channels, crafting sharp briefs, running test-and-learn loops, and helping build an in-house content studio while leveraging AI to accelerate production.

  • Own creative strategy for paid and organic channels
  • Translate customer insight into briefs and hooks
  • Align with Growth, Product Marketing, and founders to tie creative to pipeline

Job Description

Responsibilities

  • Own the creative strategy for paid and organic channels (LinkedIn, YouTube, Meta, Reddit and new channels as they appear): what we say, to whom, and in which format
  • Write sharp briefs and hooks from customer insight, then work with designers and editors to ship them fast
  • Run a steady test-and-learn loop: launch variants, read the data, stop what doesn't work and scale what does
  • Help build our in-house content studio: series, short-form video and ongoing content on CFO and accounting topics
  • Use AI tools to cut production from weeks to days, without lowering the bar on taste
  • Work closely with Growth, Product Marketing and the founders so creative ties directly to pipeline

Requirements

  • 3–6 years in creative strategy, performance creative or content, ideally at B2B SaaS or fintech
  • You write well and have a clear point of view on what makes a good ad
  • You're comfortable with data and treat metrics as creative feedback
  • You're happy working without a playbook

Preferred

  • you can make finance interesting

Benefits

  • Equity ownership in one of the top AI companies in the world
  • Joining early and growing with DualEntry
  • Feedback shapes the product directly
  • High-speed, high-trust environment with high expectations
  • Medical, dental & vision insurance
  • One Medical membership
  • Mental health support (Talkspace)
  • Fertility & family-building support (Kindbody)
  • Virtual healthcare (Teladoc Health)
  • 401(k)
DualEntry logo

DualEntry

DualEntry is the first ERP built AI-native from the ground up. You can close the books faster by automating most of your manual tasks with DualEntry AI, freeing up time to focus on strategy and helping your business scale without adding to headcount. A one-person finance team? It's possible with DualEntry.Mid-market enterprises that have outgrown starter cloud and on-premise finance systems choose DualEntry to scale to IPO. You can handle multiple entities, multiple currencies, real-time reporting, and high transaction volumes on one customizable platform. Our customers range from enterprises with $5M in annual revenue to NYSE-listed businesses. DualEntry is based in New York City and was founded by two experienced entrepreneurs who previously built a $100M-revenue business. In October 2025 we announced a $90M Series A from Lightspeed Venture Partners, Khosla Ventures, and GV (Google Ventures).

Founded in 2024
New York, New York, USA
36 employees (5 in marketing)

Salaries

Posted range

$160K/yr – $210K/yr

Taken straight from the job posting.

See all DualEntry salaries

Marketing Team

Marketing Team Size
3 (8% of company)
Median Tenure
0.7 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Last Raise
Series A, 0 days ago

Funding History

  • Jan 1970
    Seed Round

Traffic Signals

Monthly Visitors
14.8K
Traffic Source Mix
Search
26.6%
Direct
47.4%
Referral
5.2%
Social
19%
Paid
1.5%

Headcount Trend

Current headcount: ~37
DualEntry logo

Creative Strategy Lead

DualEntry · USA · On-site