Responsibilities

• Lead website content & creative production ensuring optimal user experience (UX) & conversion optimization, driving brand awareness and lead generation
• Lead video content marketing efforts, including the planning, production, and optimization of engaging video assets to drive brand awareness and audience growth
• Produce and customize market-facing content across diverse asset types tailored to technical B2B audiences including presentations, case studies, white papers, datasheets, brochures, infographics, animations, web and social ads, and other relevant form factors
• Produce compelling visual graphics, banners, landing page layouts, and multimedia content tailored for the website
• Build and optimize landing pages designed to turn casual website visitors into qualified leads
• Conceptualize and design brand presence at commercial tradeshows and events
• Develop effective, on-brand creative platforms, campaigns, and executions
• Design a wide range of graphics and creative assets for digital and print marketing materials, including internal/external presentations
• Create compelling and engaging data visualizations, process flows, charts, and illustrations
• Maintain and organize creative assets in centralized repositories

Requirements

• Bachelor’s degree with minimum 5 years of relevant experience, including 3 years in marketing/graphic design, and video production
• Experience leading small creative teams through concept, design, and copywriting.
• Mastery of Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat) and Microsoft Office (Word, PowerPoint, Excel)
• Preferred development experience in CMS environment (Webflow, Wordpress, Drupal) and digital marketing tools (Hubspot, marketo)
• Experience in video and digital delivery (AfterEffects, Premier Pro, HTML5/CSS/JavaScript)
• Experience with social media marketing and platforms a plus, but not required
• Strong communication, project management and prioritization skills
• Strong work ethic with exceptional project management skills and ability to work in a fast-paced environment developing creative designs within tight deadlines
• Collaborative and team-oriented with excellent oral and written communications skills
• Proven ability to effectively manage multiple tasks