Responsibilities

• Operates as the general leader of all campaign social creative development across all social platforms.
• Works cross-functionally to determine campaigns’ creative social media needs.
• Leads the social media creative review process by: Providing creative feedback and guidance to all internal and external creative partners, keeping the work on strategy and creatively inspired.
• Ensuring appropriate State Farm audiences review materials—briefs, concepts, works in progress, and final deliverables—at the right time.
• Publishes approved content across all social platforms.
• Remains current on social media trends and new/emerging platform updates and brings forward opportunities for innovation.