Responsibilities

• — UGC Ideation: Writing briefs and managing the full ideation-to-published-ad workflow. You'll decide the concepts, hooks, scripts, and visual direction for every piece of UGC content.
• — Static Ad Briefing: Writing conversion-focused briefs for our design team, every headline, subhead, visual callout, and CTA. You'll study what's winning, reverse-engineer why, and produce new concepts weekly.
• — Creative Strategy & Brand Direction: Trend scouting (Meta Ads Library, TikTok Creative Center, competitor libraries), building our creative calendar, and gradually shaping brand direction as you prove your instincts.
• — Performance Analysis: Reviewing ad performance data weekly, identifying winning patterns, killing underperformers early, and iterating based on real numbers, not gut feelings.

Requirements

• — 1–3+ years in DTC, e-commerce, or performance marketing (beauty, skincare, or CPG is a plus)
• — You understand performance marketing: awareness levels, sophistication stages, hook-body-CTA structure
• — You can show a portfolio of ads you briefed or created that actually ran on Meta, with performance context
• — You think in angles, not just aesthetics — you know the difference between a pretty ad and one that converts
• — You're fluent in the DTC creative ecosystem: Foreplay, TikTok Creative Center, Atria, Meta Ad Library
• — You're self-directed and thrive in fast-moving, high-growth environments, we don't micromanage
• — Experience in brand-building alongside performance marketing is a strong plus. We're building the category leader, not just running ads

Preferred

• — Experience in brand-building alongside performance marketing is a strong plus.

Benefits

Compensation

• Total Comp: $70–$100K+ all-in
• Base: $55–65K (depending on experience)
• Performance Bonuses: Quarterly, tied to creative win rate, output volume, and brand revenue milestones. Realistic upside of $15–$25K/year for strong performers.
• You're getting early-stage equity-equivalent upside through performance bonuses without the lottery-ticket risk. This is a brand doing real revenue with real margins — your bonuses are funded by actual performance.

How to Apply

• Apply via LinkedIn and include the following in your application or cover letter:
• - A link to 2–3 DTC ads you briefed or created (Meta preferred). Tell us the angle, why you chose it, and how it performed.
• - A 2–3 sentence answer: What's the difference between a "brand" ad and a "performance" ad and why is that distinction mostly wrong?
• No portfolio or specific answers = automatic pass. We're looking for people who take creative seriously enough to show their work.

Other

• This is not a "content creator" role. This is not a "social media manager" role.
• This is a Creative Strategist position at a high-growth, performance-driven beauty brand, and you'll own the ideas, angles, and briefs that directly feed $150K+/month in Meta ad spend.
• You'll also work with AI-powered creative workflows — not because we expect you to be technical, but because we'll teach you to work alongside tools that make you faster, sharper, and more prolific than any creative strategist at a traditional brand.