Responsibilities

• Creative Performance Analysis
• Reporting & Insights
• Build the creative analytics layer across Meta, TikTok Shop, and TikTok ads. Tag, group, and analyze every creative shipped by angle, hook, format, talent type, and message. Surface what's working weekly and translate findings into actionable briefs.
• Winner Identification Define what "winning" means at the creative level (ROAS thresholds, CPA, hook rate, hold rate, CTR) and maintain a live library of top performers organized by funnel stage, product, and audience. Pressure-test claims of creative success against statistical significance and spend levels.
• Competitive & Cultural Mining Track creative trends across clinical skincare, sensitive skin, and adjacent categories. Maintain a swipe file of competitor ads, viral organic formats, and emerging hook structures. Bring at least one new tested format into the mix every month.
• Concept Development Lead ideation for new stills and video concepts grounded in performance data and brand strategy. Develop angles that map to specific products, claims, and audiences—from clinical efficacy stories to UGC-style testimonials to before/after-driven hooks.
• Creative Briefs Write tight, executable briefs for in-house production, agency partners, creators, and editors. Briefs should specify the hook, the angle, the format, the reference, and the success metric—no fluff.
• Production Oversight Partner with our content team, creators, and editors to ensure execution lands. Review cuts, give clear feedback, and make the call on what ships. Maintain the bar on brand expression while protecting velocity.
• Testing Roadmap Own the rolling test roadmap across paid channels. Define hypotheses, variants, and success criteria before anything ships. Run structured A/B tests on hooks, formats, lengths, and talent types.
• Iteration Engine Build the feedback loop between performance data and the next round of creative. Establish weekly creative reviews with Growth where wins are scaled, losers are killed, and the next testing slate is locked.
• Format Expansion Push the brand into new formats—static carousels, founder-led video, derm-led explainers, product-in-use, problem/solution, native TikTok styles. Maintain a balanced portfolio across evergreen workhorses and net-new tests.
• Success Metrics
• Creative Volume & Velocity Number of new tested concepts shipped per month across stills and video, with a defined cadence for refreshing top of funnel.
• Hit Rate Percentage of newly tested creatives that clear the performance threshold to move into scaled spend.
• Blended Channel Performance Improvement in Meta and TikTok ROAS, CPA, and hook rate over time, directly attributable to creative iteration.

Requirements

• Experience: 4–6+ years in creative strategy, performance creative, or growth marketing at a DTC or omnichannel brand (Beauty or CPG preferred).
• Skill Set: Proven track record building and scaling paid creative testing programs across Meta and TikTok. Strong portfolio of winning ads with documented performance impact.
• Analytical Mindset: Comfort working in ads manager, Motion or Atria, GA, and spreadsheets. Able to design a test, read the result, and act on it without hand-holding.
• Craft: Sharp eye for hooks, pacing, and visual storytelling. Strong writer—able to brief in plain language that production teams can actually execute against.
• Tools: Fluency with Meta Ads Manager, TikTok Ads Manager, creative analytics platforms (Motion, Atria, Triple Whammy), and editing-adjacent tools (Premiere/CapCut literacy helpful).
• Location: Ability to work in-person in Los Angeles 3 days per week.

Preferred

Benefits