Creative Strategist

Chicago, IL (Remote)

$65K/yr – $75K/yrMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

Drive creator-first creative strategy for influencer campaigns with data-informed briefs and cross-functional collaboration.

  • Own insight-driven concepts and briefs for key clients.
  • Must-have: 3-5 years in creative strategy or influencer marketing.
  • Standout: Turns audience insights into creator-first ideas across partnerships.

Job Description

Responsibilities

  • Support creative ideation and concept development across key clients and/or Publicis Groupe partnerships.
  • Translate data, audience insights, and brand strategy into creator-first ideas that drive clarity, relevance, and engagement.
  • Develop and refine influencer briefs that communicate strategic intent and inspire creators.
  • Partner with Strategy, Creator Partnerships, Campaign, and Design teams to ensure ideas align with audience insights and executional requirements.
  • Contribute to the development of proposals, providing insight-backed creative thinking for Associate Director and Senior review.
  • Support internal storytelling structure through frameworks, narrative flow, and reference gathering.
  • Manage timelines and deliverables in partnership with Creative Operations, escalating risks when needed.
  • Stay current on creator, category, and platform trends to inform new thinking and creative opportunities.

Requirements

  • 3-5 years of experience in creative strategy, brand storytelling, or influencer or creator marketing.
  • Ability to develop integrated, insight-driven creative concepts.
  • Strong collaboration skills across Strategy, Creator Partnerships, and Design.
  • Clear and compelling visual and verbal storytelling abilities.
  • Knowledge of social platforms, creator culture, and audience behavior.

Preferred

  • Interest in developing leadership, mentorship, and creative craft skills.

Benefits

  • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
  • Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
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Publicis Media

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
215