Responsibilities

• Own Plant People’s social content strategy across Instagram and TikTok—defining how we show up and what stories we tell
• Build our content engine from the ground up—sourcing and managing photographers, videographers, and creative collaborators
• Develop clear, actionable briefs that enable fast, high-quality execution
• Create content yourself when needed—shooting on iPhone, editing in CapCut, and moving quickly without a crew
• Partner cross-functional (Brand, Paid, Digital) to ensure content aligns with campaigns and informs ad creative
• Collaborate on influencer and UGC strategy—from sourcing to briefing to performance
• Manage the content calendar across launches, campaigns, retail moments, and cultural opportunities
• Track performance and iterate quickly—refining hooks, formats, and cadence based on data
• Stay ahead of trends and platform shifts—knowing when to participate and when to protect the brand
• Maintain a sharp, consistent editorial voice across all content and touchpoints