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Plant People

Brand

3.3
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
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  • Insights
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Open positions8 open marketing positions

Plant People logo

Creative Strategist

Plant People

New York City, NY (Hybrid)

$80K/yr - $120K/yrIn-houseFull-timeMid level3+ years exp.
2 months ago
Plant People logo

Freelance TikTok Live Host

Plant People

Austin, TX (Remote)

In-houseFull-timeIntern/new grad
3 months ago
Plant People logo

Content Marketing Strategist (Social & Creator)

Plant People

New York City, NY (On-site)

In-houseFull-timeMid level3+ years exp.
3 months ago
Plant People logo

Content Marketing Strategist (Social & Creator)

Plant People

Austin, TX (On-site)

In-houseFull-timeMid level3+ years exp.
3 months ago
Plant People logo

Content Marketing Strategist (Social & Creator)

Plant People

Austin, TX (On-site)

In-houseFull-timeMid level3+ years exp.
3 months ago
Plant People logo

Creative Marketing Director (Content & Social)

Plant People

Austin, TX (On-site)

In-houseFull-time
4 months ago
View all 8 jobs

Company overview

Plant People makes advanced wellness accessible through practitioner-grade supplements derived from USDA-Organic, functional mushrooms, hemp, adaptogens and vitamins. Our products are doctor-formulated, non-GMO, cGMP, vegan and junk-free (parabens, sulfates, fragrances, etc.). Currently sold at Whole Foods Market, Erewhon, The Vitamin Shoppe and so many more retailers! :)
Founded in 2017
Austin, Texas, USA
35 employees (6 in marketing)
plantpeople.co
51% recommend to a friend
28% positive business outlook

People

Marketing leadership

Kaylee Ostrominski
Kaylee Ostrominski
Marketing Director
At the company for 4 years 6 months
Pranathi Durgempudi
Pranathi Durgempudi
Brand Marketing Manager
At the company for 1 year 7 months
Kathryn Wright
Kathryn Wright
Digital Marketing Manager
At the company for 2 years 4 months

Hiring activity

Open marketing jobs over time

8 open now

Headcount trend

Company growth over the last 12 months

Funding

Last raise

Series Unknown, 4 years ago

Audience

Monthly website visitors
40.6K
Month over month-2.3%
Quarter over quarter-28.9%
Top sourceDirect (53.1%)
Ad budget per month$19.4K
Average search rank49.4
Traffic source mix
Direct
53.1%
Search
33.8%

News

Functional Wellness Brand Plant People Lands Series A
Nov 13, 2025 • BeautyMatter
Plant People secures investment from private equity firm Manna Tree
Nov 12, 2025 • Modern Retail
Manna Tree Invests in Plant People, a Leading Functional Wellness Brand
Nov 12, 2025 • Yahoo Finance

Links

plantpeople.coLinkedInCrunchbaseX (Twitter)
Glassdoor

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Headcount +25% year over year
Social
5.6%
Referral
5.4%
Paid referral
1.9%

LinkedIn followers

Follower count and growth

Total followers

11.7K

12-mo growth

+94.7%

Monthly growth

+14.8%

Salaries

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Plant People insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2017
Headquarters
Austin, Texas
Employees
2-10
25% growth last 12mo
Marketing team
6
17% of company
4 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Growing 25% last 12 months · Mid-stage · Last funding 3+ years ago
Trend
2022-04-25 -> 2025-11-24
Headcount (12 months)
+25%
Last funding round
51 months ago
Negative news (120 days)
0
Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
40.6K
Month over month-2.3%
Quarter over quarter-28.9%
Top sourceDirect (53.1%)
Traffic source mix
Direct
53.1%
Search
33.8%

Competitors and search

Shows competitors and key search metrics in one view.

Main result
0 competitor sites
Search traffic: 1.5K organic clicks / 11.9K paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+502
Ad budget per month
$19.4K
Average search rank
49.4

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

11.7K

12-mo growth

+94.7%

Monthly growth

+14.8%

Job openings

Shows open jobs, growth, and role changes.

Main result
1 open jobs
Open jobs trend: —
Trend
2025-06-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role
Director of Business Growth

Marketing team size

Shows saved marketing team size.

6
17% of the company • 4 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 6.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.3 / 5
Work-life balance
3.6 / 5
Culture
2.9 / 5
Diversity & inclusion
2.7 / 5
Recommend to a friend
51%
Positive business outlook
28%

Funding

Shows saved funding data.

Last raise
Series Unknown
4 years ago
Funding details
Amount raised
—
Last round
Series Unknown
Last fundraise
4 years ago

News

Shows saved company news.

Functional Wellness Brand Plant People Lands Series A
Nov 13, 2025 • BeautyMatter
Plant People secures investment from private equity firm Manna Tree
Nov 12, 2025 • Modern Retail
Manna Tree Invests in Plant People, a Leading Functional Wellness Brand
Nov 12, 2025 • Yahoo Finance
Social
5.6%
Referral
5.4%
Paid referral
1.9%