Content Marketing Strategist (Social & Creator) at Plant People | Austin, TX

Plant People

Content Marketing Strategist (Social & Creator)

Austin, TX (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the brand content engine for Plant People, turning social storytelling into scalable, data-informed growth across Instagram and TikTok.

Lead cross-functional content strategy with Brand, Paid, and Digital partners.
Source, brief, and manage photographers, videographers, and creators to deliver fast, high-quality content.
Measure performance, iterate hooks and formats, and stay ahead of platform trends.

Job Description

Own the brand content engine for Plant People, turning social storytelling into scalable, data-informed growth across Instagram and TikTok.

Lead cross-functional content strategy with Brand, Paid, and Digital partners.
Source, brief, and manage photographers, videographers, and creators to deliver fast, high-quality content.
Measure performance, iterate hooks and formats, and stay ahead of platform trends.

Plant People

3.3 Glassdoor

Plant People makes advanced wellness accessible through practitioner-grade supplements derived from USDA-Organic, functional mushrooms, hemp, adaptogens and vitamins. Our products are doctor-formulated, non-GMO, cGMP, vegan and junk-free (parabens, sulfates, fragrances, etc.). Currently sold at Whole Foods Market, Erewhon, The Vitamin Shoppe and so many more retailers! :)

Founded in 2017

Austin, Texas, USA

35 employees (6 in marketing)

plantpeople.co

51% recommend to a friend