Responsibilities

• Own Plant People’s social content strategy across Instagram and TikTok—defining how we show up and what stories we tell
• Build our content engine from the ground up—sourcing and managing photographers, videographers, and creative collaborators
• Develop clear, actionable briefs that enable fast, high-quality execution
• Create content yourself when needed—shooting on iPhone, editing in CapCut, and moving quickly without a crew
• Partner cross-functionally (Brand, Paid, Digital) to ensure content aligns with campaigns and informs ad creative
• Collaborate on influencer and UGC strategy—from sourcing to briefing to performance
• Manage the content calendar across launches, campaigns, retail moments, and cultural opportunities
• Track performance and iterate quickly—refining hooks, formats, and cadence based on data
• Stay ahead of trends and platform shifts—knowing when to participate and when to protect the brand
• Maintain a sharp, consistent editorial voice across all content and touchpoints

Requirements

• 3+ years in social/content, including 1–2 years in-house at a brand (CPG, wellness, beauty, or DTC preferred)
• Experience both creating content yourself and directing others—your portfolio reflects both
• Strong strategic foundation—comfortable building content calendars, channel strategies, and briefs tied to business goals
• Hands-on creator—confident shooting on iPhone and editing in tools like CapCut
• Deep fluency in Instagram and TikTok—understanding what performs and what feels native
• Strong writer with a sharp editorial eye across captions, hooks, and scripts
• Experience managing creators and UGC—from sourcing to briefing to performance oversight
• Data-informed mindset—you create for engagement and conversion, not just aesthetics
• Self-starter with high ownership in a fast-paced, scrappy environment
• Genuine interest in wellness, functional ingredients, and Plant People’s mission

Preferred

• Genuine interest in wellness, functional ingredients, and Plant People’s mission

Benefits

• We prioritize the well-being of our team. As a growing company, we strive to offer meaningful perks and benefits, including:
• Opportunity to help shape one of the country's fastest-growing supplement brands
• Competitive compensation
• Company stock package
• Competitive vacation, PTO and sick day policies
• Company-subsidized healthcare (medical) and dental & vision programs
• Annual summer work-from-anywhere policy (all August)
• Additional vacation days and lengthy sabbatical the longer you stay
• Equity participation aligned with long-term company growth
• 401(k) program up to the full IRS employee deferral limit
• Wellness reimbursement program (gym, groceries, meditation and more)
• Additional vacation days and sabbatical opportunities for long-term employees
• Quarterly company-wide mental health days
• Team-building events, offsites and social gatherings
• Free product and friends & family discounts
• A thoughtful, motivated team that values both balance and excellence