6 weeks ago
Creative Strategist
Plant People
New York City, NY (Hybrid)Full time$80K/yr – $120K/yr
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Creative Strategist
New York City, NY (Hybrid)
$80K/yr – $120K/yrMid Level3+ years expFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own social storytelling across Instagram and TikTok from strategy to creator network, while tying content to Brand, Paid and Digital campaigns and using data to improve hooks and cadence.
- Own content strategy and storytelling across Instagram and TikTok to drive engagement and growth.
- Build and manage a creator network, briefs, and fast on-brand execution with hands-on shooting when needed.
- Coordinate cross-functional campaigns and influencer/UGC programs, with data-informed iteration on hooks and formats.
Job Description
Responsibilities
- Own Plant People’s social content strategy across Instagram and TikTok—defining how we show up and what stories we tell
- Build our content engine from the ground up—sourcing and managing photographers, videographers, and creative collaborators
- Develop clear, actionable briefs that enable fast, high-quality execution
- Create content yourself when needed—shooting on iPhone, editing in CapCut, and moving quickly without a crew
- Partner cross-functional (Brand, Paid, Digital) to ensure content aligns with campaigns and informs ad creative
- Collaborate on influencer and UGC strategy—from sourcing to briefing to performance
- Manage the content calendar across launches, campaigns, retail moments, and cultural opportunities
- Track performance and iterate quickly—refining hooks, formats, and cadence based on data
- Stay ahead of trends and platform shifts—knowing when to participate and when to protect the brand
- Maintain a sharp, consistent editorial voice across all content and touchpoints
Plant People
3.3 Glassdoor
Plant People makes advanced wellness accessible through practitioner-grade supplements derived from USDA-Organic, functional mushrooms, hemp, adaptogens and vitamins. Our products are doctor-formulated, non-GMO, cGMP, vegan and junk-free (parabens, sulfates, fragrances, etc.). Currently sold at Whole Foods Market, Erewhon, The Vitamin Shoppe and so many more retailers! :)
Founded in 2017
Austin, Texas, USA
35 employees (6 in marketing)
51% recommend to a friend
Traffic Signals
Monthly Visitors
40.6K
Monthly Google Ads Budget
$19.4K
Traffic Source Mix
Search
33.8%
Direct
53.1%
Referral
5.4%
Social
5.6%
Paid
1.9%
Headcount Trend
Current headcount: ~35
Marketing Team
Marketing Team Size
5 (14% of company)
Median Career Experience
7 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Last Raise
Series Unknown, 4 years ago