Creative Strategist (Performance Marketing) Remote in Austin Texas at PetLabCo. | Austin, TX | $75K/yr – $85K/yr

PetLabCo.

Creative Strategist (Performance Marketing) Remote in Austin Texas

Austin, TX (Remote)

$75K/yr – $85K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Turn data into scalable creative tests across paid social by translating performance metrics into actionable ad directions, while shaping big ideas, scripts, and engaging visuals.

Data-driven creative direction: translate platform metrics into testable hooks, angles, and assets
Creative production planning: outline scripts, storyboards, and production briefs for rapid asset creation
Testing discipline: design, run, and iterate structured A/B tests to improve ROAS and CTR

Job Description

Data Analysis & Performance Auditing – You’ll spend a significant amount of time inside ad platforms (Meta, TikTok, YouTube) Identifying what’s working and why.
This will include: Analyzing performance metrics such as Hook Rate (3-second views / impressions), Hold Rate (average watch time), CTR, CPA, and ROAS
Identifying winning creative patterns — for example whether a UGC “vlogger” style outperforms highly produced brand content
Conducting creative audits to identify which customer pain points resonate most with audiences (e.g., “stinky breath” vs. “expensive vet bills”)
Translating performance data into clear creative insights and opportunities
The goal: turn data into creative direction.
Creative Ideation & Scriptwriting - Once the data reveals opportunities, You will design the next creative tests.
Concept development creating the “big idea” for campaigns and ad series
Direct-response scriptwriting using proven frameworks such as AIDA (Attention, Interest, Desire, Action)
Writing high-impact hooks, body copy, and calls-to-action designed to drive conversions

PetLabCo.

PetLab Co. is a professional community of animal lovers that uses scientific research to guide our product development. We provide everything from vitamin supplements and grooming products, to general expert advice – all aimed at maximising the health and well-being of every pet.At PetLab Co., we grew frustrated with the market of cheaply produced and ineffective dog supplements and, as humans, we can personally bear the pain of low quality products, but dog’s can’t trial-and-error like we do. So, where pets are concerned, we dedicate ourselves to rigorous research and total transparency which allows our customers to rely on us, worry free.For this reason, we live, breathe and operate with 100% belief that anything consumed by our dogs & cats should be safe, natural and effective...That’s why we NEVER cut corners.Check out our careers page: https://apply.workable.com/petlab-co/

Founded in 2018

London, England, GBR

187 employees (42 in marketing)

www.thepetlabco.com