Creative Strategist (Performance Marketing) Remote in Austin Texas

Austin, TX (Hybrid)

$75K/yr – $110K/yrSenior Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the creative engine for paid social at a DTC pet brand, turning performance data into scalable, testable campaigns and creative assets that drive revenue.

Data-driven creative direction: translate Hook Rate, Hold Rate, CTR, CPA, and ROAS into actionable tests and insights.
Creative systems owner: design big ideas, scripts, storyboards, and production briefs that scale with UGC-friendly workflows.
Structured testing backbone: build and manage A/B tests to optimize hooks, pacing, and messaging across platforms.

Job Description

Responsibilities

Data Analysis & Performance Auditing – Analyze performance metrics (Hook Rate, Hold Rate, CTR, CPA, ROAS) in ad platforms and identify winning creative patterns and audiences, translating data into creative direction.
Creative Ideation & Scriptwriting – Design the big idea, develop direct-response scripts, write hooks and calls to action, storyboard for high retention, and craft angles aligned with DTC journeys.
Production Management & Creative Briefing – Direct and translate strategy to production; brief creators, review drafts, ensure text overlays and pacing align with performance best practices, and maintain a library of assets.
Testing Strategy & Iteration – Design and manage structured A/B tests, iterate ads by refining hooks and messaging, and stay on top of emerging creative trends to improve performance.
What Your Day-to-Day Will Look Like – 50% Creative ideation and content strategy development; 25% Campaign briefing, scripting, and production QA; 25% Performance analysis and data-driven iteration.

Requirements

3+ years of experience in creative strategy or performance creative roles
Experience working in high-growth, paid social-led DTC brands
Deep expertise in Meta and TikTok advertising ecosystems
Strong analytical skills and the ability to interpret performance data to inform creative decisions
A portfolio of direct-response ad concepts, scripts, or campaigns that delivered measurable results
A proven track record of driving revenue growth through paid creative
Experience briefing or directing creators, influencers, or UGC production
Strong understanding of performance marketing metrics (ROAS, CPA, CTR, Hook Rate, etc.)
Excellent communication skills — able to present insights and defend creative decisions with data

Preferred

Benefits

20 days PTO excluding bank holidays
Company Bonus
Medical, Vision and Dental Insurance
Generous Learning and development budget
Short-Term and Long-Term Disability Insurance
Life Insurance
401K
Work Remote
Monthly Uber coffee/bagel and lunch
Monthly Internet Stipend

PetLabCo.

PetLab Co. is a professional community of animal lovers that uses scientific research to guide our product development. We provide everything from vitamin supplements and grooming products, to general expert advice – all aimed at maximising the health and well-being of every pet.At PetLab Co., we grew frustrated with the market of cheaply produced and ineffective dog supplements and, as humans, we can personally bear the pain of low quality products, but dog’s can’t trial-and-error like we do. So, where pets are concerned, we dedicate ourselves to rigorous research and total transparency which allows our customers to rely on us, worry free.For this reason, we live, breathe and operate with 100% belief that anything consumed by our dogs & cats should be safe, natural and effective...That’s why we NEVER cut corners.Check out our careers page: https://apply.workable.com/petlab-co/

Founded in 2018

London, England, GBR

187 employees (42 in marketing)

www.thepetlabco.com