Responsibilities

• Creative Production & QA
• Run a department that produces ad creative: static image ads, graphic text ads, AI-generated images, AI likeness video ads, and short video edits (Canva, CapCut, Higgsfield and similar AI tools).
• QA and grade every creative our production team makes (good / bad / needs adjustment) before it ships. Nothing goes live without your sign-off.
• Hold the quality bar: our ads should look like a happy homeowner posted them, not like polished stock.
• Creative R&D & Strategy
• Research winning ads (Facebook Ad Library, competitor accounts, swipe tools) and test new formats, angles, and messaging.
• Build new creative formats and turn every winner into a documented SOP the team can repeat.
• Stay ahead of AI creative tooling and build production workflows around it.
• Pipeline & Team Management
• Run the creative queue in ClickUp: intake work orders from account managers, prioritize, assign, and set deadlines.

Requirements

• 3+ years of experience making direct response creative for paid social (Facebook/Meta specifically) with real ad spend behind your work.
• Portfolio of ads with spend and performance results (you'll be asked for 3-5 examples when you apply).
• Comfort with AI creative tools (image generation, likeness video, AI voiceover) or proven ability to learn tools fast.
• Experience running work through a task system like ClickUp or Asana.
• Media buying or agency experience is a strong plus (you understand how creative feeds a paid account).
• Local service, home services, or roofing marketing experience is a major plus.
• Strong written and verbal communication skills.
• Experience: making direct-response creative for paid social (Meta): 3 years (Required)

Preferred

• AI-Forward - You've already used AI image and video tools (or you pick up new tools fast) and you think in workflows, not one-offs.
• Systems Builder - You document what works so anyone you hire can be trained from your SOPs.
• Team Manager - You can hold a production team accountable to turnaround and quality.

Benefits

• Paid time off
• Fully Remote - No on-site work required (EST hours, Monday to Friday).
• You're the first person in this seat - the creative department grows under you.
• High-Growth Environment - Opportunity to grow within the company.
• Be part of an innovative, entrepreneurial ad agency.