Responsibilities

• Lead creative strategy for an assigned portfolio of clients.
• Develop campaign concepts, art direction, and strategic recommendations that align with fundraising and marketing objectives.
• Translate client goals, audience insights, and campaign performance into actionable creative direction.
• Develop channel-specific creative recommendations across direct mail, email, digital, SMS, social media, web, video, podcast, CTV, and emerging channels.
• Identify opportunities for innovation, testing, and creative optimization.
• Maintain awareness of fundraising, marketing, and creative industry trends and apply relevant learnings to client work.
• Develop and maintain audience personas, donor profiles, and audience insights.
• Create and evolve messaging frameworks that support fundraising, acquisition, retention, and brand-building efforts.
• Ensure messaging consistency and strategic alignment across all channels and campaigns.
• Partner with Analysts and review KPI dashboards to interpret campaign performance and uncover actionable creative insights.
• Analyze campaign results to identify what creative approaches are driving success and where opportunities for improvement exist.
• Develop testing recommendations, optimization strategies, and creative learning agendas.
• Provide strategic creative direction to designers, copywriters, production artists, and other creative partners.
• Own creative quality assurance and review of all assigned creative deliverables, ensuring strategic alignment and adherence to brand standards.
• Lead creative reviews and provide feedback that elevates the quality, effectiveness, and consistency of creative work.
• Support creative workshops, brainstorming sessions, and strategic planning initiatives.
• Serve as the creative and brand strategy leader within assigned client pods.
• Participate in weekly client meetings, campaign kickoffs, strategic planning sessions, quarterly results reviews, annual planning meetings, and other key client engagements.
• Collaborate with Account Strategists and Analysts to identify growth opportunities, campaign improvements, and strategic initiatives that strengthen client results.
• Support the retention and growth of client partnerships by consistently delivering strategic value, innovative thinking, and exceptional client experiences.