Creative Strategist

USA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the research to creative cycle by engineering a repeatable system, turning insights into briefs and testable hypotheses, and linking creative tests to CAC, MER and LTV while scaling winners across formats and channels.

  • Ownership: research system design and briefing framework that feeds fast creative iterations.
  • Performance linkage: connect research outputs to creative tests and business metrics.
  • Scale and repeatability: build testing cadences, matrices, and reusable briefs across SKUs and formats.

Job Description

Responsibilities

  • Creating and maintaining a repeatable research system across ads, customer reviews, VOC, competitors, forums, market trends, and customer pain points.
  • Organizing insights into queryable, structured systems that the team can use to generate creative ideas quickly.
  • Tagging and categorizing research by angle, pain point, persona, mechanism, product benefit, objection, funnel stage, and creative format.
  • Turning research inputs into creative opportunities, briefs, hooks, and testable hypotheses.
  • Improving the research infrastructure over time so it compounds instead of becoming a static swipe file.
  • Connecting research outputs directly to creative performance and winner generation.
  • Building structured creative testing frameworks across hooks, angles, formats, personas, funnel stages, and SKUs.
  • Designing test matrices that allow the team to isolate variables and understand what is driving performance.
  • Creating a high-velocity testing cadence with consistent launches and systematic iteration.
  • Using performance data to identify winners, losers, fatigue, scaling potential, and next-best iterations.
Maneuver Marketing logo

Maneuver Marketing

4.5 Glassdoor

MANEUVER is one of Singapore’s fastest growing companies. We build, operate and scale hyper-growth health and wellness e-commerce brands. Our goal is to elevate quality of life with functional supplements. We aim to be a dominant force and make a dent in this industry in the coming years by disrupting the traditional ways health and wellness brands are built. We also plan to invest and offer advisory and consulting services in the space in the future to help other brands grow. In 2018 we started and bootstrapped a health e-commerce brand from zero and grew it to an annual revenue of over $100 million in just the first 4 years – more than doubling revenue every year. We have continued to grow at a rapid pace.In 2023, The Straits Times and Statista ranked us as 4th among the Singapore's fastest growing companies and The Financial Times ranked us 12th among the Asia Pacific's High Growth Companies.Maneuver is featured on Techinasia "Bootstrapped and profitable: Singapore’s 9-figure D2C secret" in July 2023.

Founded in 2018
Singapore, SGP
43 employees (20 in marketing)
67% recommend to a friend

Traffic Signals

Monthly Visitors
5.4K
Traffic Source Mix
Search
48.7%
Direct
34.5%
Referral
7.8%
Social
7.4%
Paid
1.1%

Headcount Trend

Current headcount: ~43

Marketing Team

Marketing Team Size
16 (37% of company)