Creative Strategist

USA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive Kalam's end-to-end ad creative pipeline, translating data into winning concepts and creator briefs at scale.

  • Own the ad creative pipeline end-to-end: concepts, briefs, creator coordination, testing, and iteration.
  • Must-have: 2+ years of creative strategy for a DTC brand or consumer app.
  • Standout: Direct collaboration with the founder on creative strategy and brand voice.

Job Description

Responsibilities

  • You'll own the ad creative pipeline end-to-end: concepts, briefs, creator coordination, testing, and iteration.
  • Develop and maintain a concept library across 10+ ad formats, refreshed weekly with new hooks
  • Write briefs that creators can execute against without hand-holding
  • Source and manage a roster of UGC and hard-ad creators across general and heritage-Arab segments
  • Run a testing cadence: 2-3 new concepts per week, kill losers fast, scale winners
  • Translate paid ad performance data into creative direction in partnership with the media buyer
  • Work directly with the founder on creative strategy and brand voice

Requirements

  • 2+ years of creative strategy experience for a DTC brand or consumer app
  • Real ad accounts you've worked on — we want to see ads + performance context, not a portfolio of pretty visuals
  • Deep familiarity with current TikTok and Meta creative trends and what actually converts in 2026
  • Ability to write briefs that take a creator from "what do you want" to filmable in one read
  • Strong instinct for hooks — you can tell in 3 seconds whether one will work
Kalam logo

Kalam

KALAM is one of the most specialized and recognized companies for our work in historic preservation and building rehabilitation. Since its inception in 1987, it has maintained a commitment to quality as a differential value, creating a growing workforce of professionals that covers all trades and areas required. The experience acquired through its departments of Historic Conservation, Facade Restoration, and Building Rehabilitation, supports its international expansion with projects that include interventions in more than 40 World Heritage Sites. Spain's rich and diverse cultural heritage, which Kalam has helped preserve through its work, serve as a solid reference valued globally in countries like France, Portugal, Chile, the United States, Chile, Peru, Mexico, Angola, and Morocco, where we have registered or sales offices.Among its clients, both private and public institutions, are big preservation associations and insurance companies who value reliability, adherence to deadlines and risk prevention on job sites. With its Risk Prevention and Project Support departments, the company provides technical assistance and consultancy to both clients and preservation professionals. It is worth noting, its workshop, where ornamental elements are fabricated and reproduced, and the ability to set up on-site workshops to support jobs that are either very large or require a high degree of specialization. Kalam's field of work is universal, and by approaching each project in a unique manner with a permanent and specialized workforce, it has achieved the necessary credentials to be competitive in countries that are at the forefront of heritage preservation. Among our distinctions, we can highlight the recognition in 2016 with a Special Mention in the category of Dedicated Service to Heritage, or the 2018 Conservation Award for the restoration of the Façade of the College of San Ildefonso, in Alcalå de Henares; both at The European Heritage Awards / Europa Nostra Awards.

Founded in 1987
Madrid, Community of Madrid, ESP
427 employees (65 in marketing)

Traffic Signals

Monthly Visitors
1.9K
Traffic Source Mix
Search
51.6%
Direct
32.8%
Referral
8.9%
Social
5.3%
Paid
1.3%

Headcount Trend

Current headcount: ~429

Marketing Team

Marketing Team Size
35 (8% of company)