Responsibilities

• Read books and watch series to extract key USPs and pivotal story elements; synthesize them into punchy hooks and paid ad creative briefs engineered to drive conversion across paid channels
• Write compelling ad copy and hooks for paid social, distilling a full story into a two sentence scroll stopper optimized for performance
• Own the paid creative production lifecycle for UA campaigns: conceive performance driven angles, brief designers, manage tickets end to end, and iterate based on UA feedback and ROAS/conversion data
• Embed within the UA team to align creative with funnel signals, translating what’s working in paid channels into new angles, formats, and tests that move CAC and LTV
• Stay deeply plugged into BookTok, Bookstagram, and Reddit to identify trending formats and hooks before they peak, then translate them into paid ad concepts
• Experiment with AI video tools and image editing to independently build and iterate on performance assets
• Develop and manage a pipeline of paid creatives aligned to key marketing beats, evergreen campaigns, and UA testing roadmaps
• Manage external production partners for more complex creative executions

Requirements

• 3+ years of experience in creative strategy or content marketing specifically in support of paid UA or performance marketing, ideally in a fast moving startup
• Exceptional copywriting skills built for paid social. You can write a hook that stops the scroll and a two sentence synopsis that sells a 400 page book
• A genuine love of romance: books, movies, TV. You're the person who actually wants to read this content all day
• Active presence on BookTok, Bookstagram, or romance reading communities. You know what's trending, what's tropes are having a moment, and what's coming next
• Strong analytical instincts: comfortable in Google Sheets/Excel, fluent in performance metrics, and able to connect creative decisions to paid channel outcomes
• Hands on experience working alongside a paid/UA team with a solid understanding of full funnel marketing and how creative impacts conversion
• Proficiency with creative tools: CapCut, Premiere Pro, image editing, and AI video tools
• A bias toward action. You move fast, learn fast, and don't wait for a perfect brief to get started

Preferred

• Autonomous
• Bring solutions instead of problems
• Data driven
• Quick to action
• A high functioning workaholic

Benefits

• 401k plan, designed to help you save for the future
• Health benefits tailored to your needs, including medical, dental, and vision coverage
• Professional coaching for everyone
• Team-building events, including our annual Tulum trip
• Unlimited access to our Galatea app and CandyJarTV app
• Unlimited budget for self-development books
• Charity donation of your choice at your one year anniversary
• Free lunch in office everyday
• Class Pass membership for US based employee and gym access for Berlin employees
• Dog friendly offices in Berlin and San Francisco