Responsibilities

• Market Research: Dive deep into direct and indirect competitors, audience pain points, and emerging trends to identify unique campaign opportunities. Regularly revisit research to refine strategies.
• Positioning and Differentiation: Use research to craft compelling product positioning, whether through superior product benefits, identity marketing, or introducing new mechanisms to the market.
• Hook Development: Write and test engaging hooks that stop audiences from scrolling, capturing their attention with relevance, curiosity, and implied benefits.
• Campaign Execution: Collaborate with media buyers, account managers, and content teams to bring creative concepts to life and ensure seamless integration across channels like Facebook, Instagram, TikTok, X, and LinkedIn.
• Performance Optimization: Partner with analytics teams to evaluate campaign outcomes, iterate on strategies, and identify new opportunities for scaling successful creatives.
• Visual Storytelling: Incorporate research findings to craft visually captivating ads, whether photos or videos, that effectively communicate the product’s benefits or solve the consumer's problem.
• Continual Testing: Implement a process of iterative testing, leveraging learnings from previous campaigns to optimize performance and scalability.
• Client Presentations: Articulate creative decisions, strategies, and performance outcomes in client meetings

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 1-3 years of experience in creative strategy or a similar role within an advertising agency or digital marketing environment.
• Candidates will be required to pass a pre-employment background check.
• Proficiency in ad platforms, social media management, and analytics tools, focusing on campaign performance optimization.
• Proven ability to develop and execute successful social media ad campaigns across platforms, adhering to best practices and ad format guidelines.
• Strong understanding of consumer psychology, identity marketing, and advanced advertising techniques, including reinforcing desire and overcoming objections.
• Expertise in crafting hooks, scripting videos, and creating visuals aligned with audience desires and product benefits.
• Excellent communication and presentation skills, with the ability to collaborate across teams and articulate creative strategies to clients.
• Ability to thrive in fast-paced, deadline-driven environments while staying ahead of industry trends.
• Ability to thrive in fast-paced, deadline-driven environments while staying ahead of industry trends.

Benefits

• Health Insurance.
• Dental Insurance.
• Vision Insurance.
• Life Insurance.
• Parental Leave.
• Employee Discounts.
• 401(k) Retirement Plan.
• Responsible Time Off Policy.
• Flexible Schedule (hybrid schedule/half day on Friday’s).