VP, Enterprise Marketing
Coursera
Mountain View, CA (Remote)
$300K/yr - $350K/yrIn-houseFull-timeSenior level
6 hrs ago
Creative Strategist
USA (Remote)
Salary Not AvailableMid LevelFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the creative direction lifecycle from market insights to performance-driven iteration for direct response ads targeting US consumers.
- Anchor on market and audience insights to shape hooks, angles, and offers.
- Partner with editors and designers to package scripts and visuals that move performance metrics.
- Close the loop with data feedback to continuously sharpen creative direction and profitability.
Job Description
Responsibilities
- You’ll research the market, study customers and competitors, find strong angles, write creative briefs/scripts, work with editors/designers, review ad performance, and help us produce creatives that actually drive profit — not just “nice-looking ads.”
Requirements
- DTC / eCommerce
- Paid social creatives
- Direct response / VSL
- Hooks, angles, offers, and customer psychology
- US market behavior
- Meta, TikTok, YouTube, and ideally Axon/AppLovin creatives
- How to read performance data and turn it into better creative directions
Preferred
- If you’re strong at creative strategy for DTC brands and you know how to create ads that sell
Benefits
- Remote contractor role
- Remote contractor role with a paid trial period
- Potential long-term engagement
Marketing Team
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