Responsibilities

• Develop and support high-level creative strategy across paid ads, UGC, influencer content, and social campaigns
• Write clear, compelling creative briefs for advertising materials, campaigns, launches, and always-on content
• Define creative frameworks that guide tone, messaging, visual language, and storytelling formats across channels
• Partner cross-functionally within the marketing and creative teams to maintain brand consistency while creating space for experimentation and evolution
• Support and manage creative strategy for lo-fi and UGC-style ad content, ensuring alignment with brand voice and performance goals
• Identify high-performing hooks, formats, and narratives across Meta, TikTok, YouTube, and TV
• Brief creators, editors, and internal teams with clear direction on art, tone, and messaging
• Continuously iterate on winning creative directions based on performance data and testing insights
• Identify creative testing opportunities and develop hypotheses aligned to growth goals
• Translate performance data into actionable creative learnings and refinements

Requirements

• 1+ years of experience in creative strategy or a high-intensity environment (e.g., hypergrowth startup, consulting, investment banking).
• Deeply plugged into the social and UGC landscape, with strong instincts across TikTok, Meta, Instagram, and YouTube Shorts – you know what’s relevant
• Able to translate performance data into brand-aligned creative that drives results and strengthens brand perception
• Organized and process-minded, with the ability to think strategically while staying hands-on and bringing structure to fast-moving creative workflows (timelines, deliverables, approvals)
• Strong communication skills and the ability to translate creative strategy clearly to internal teams, creators, and collaborators
• Humility, curiosity, and a desire to build an early-stage CPG company with a mission to create tools to increase muscle and decrease fat

Benefits

• 100% covered Health, Vision, Dental Insurance
• 401(k) with 4% match
• Additional perks, such as covered gym expenses
• Substantial and required PTO