Creative and Social Marketing Specialist

Responsibilities

• Edit polished short-form video content using CapCut or comparable software.
• Create strong static advertisements and marketing assets in Canva.
• Turn raw footage, UGC, creator content, product footage, voiceovers, hooks, and B-roll into finished creative.
• Develop new hooks, concepts, pain points, angles, formats, and creative variations.
• Study successful content and intelligently build new iterations from what's already working.
• Repurpose strong footage across paid ads, organic social, email, static creatives, and future variations.
• Create content for both paid advertising and organic social media.
• Meet defined creative-output expectations while maintaining high quality.
• Keep creative files properly named, categorized, organized, and accessible.

Requirements

• Wellness & Brand Understanding — Required: Genuine familiarity with the holistic wellness and beauty world is important for this position.
• We can teach you Vita Prima's products, systems, and processes. We don't want to teach someone the entire wellness culture from scratch.
• Required Skills: Strong short-form video editing ability, including CapCut or comparable software.
• Strong Canva proficiency and an eye for polished visual content.
• Strong understanding of social media and short-form content.
• Excellent organization and attention to detail.
• Ability to manage multiple responsibilities, deadlines, creators, and assets.
• Strong written and professional communication.
• Ability to work independently, solve problems, take feedback, and improve quickly.
• Genuine familiarity with holistic wellness and beauty culture.

Preferred

• Experience creating your own content, UGC, product content, or lifestyle content.
• Comfort filming yourself using or demonstrating products, even without speaking on camera.
• Creator and influencer marketing experience.
• Photography and videography skills.
• Previous experience with an e-commerce or consumer brand.
• Shopify familiarity.
• Notion or similar project-management experience.
• Bonus Skills: Klaviyo, basic SEO, Pinterest, TikTok Shop, content-shoot coordination, and experience working with external marketing agencies.