Responsibilities

• Collaborates with marketing team and other stakeholders to conceptualize and deliver solutions to achieve marketing goals; schedules and facilitates creative sessions with stakeholders to veto requirements and brainstorm ideas.
• Designs fliers, newsletters, and other print and digital media that align with Health Plan’s brand and regulatory guidelines for internal and external use.
• Designs basic web page layouts using information provided by business requests and regulatory requirements.
• Develops and edits copy used for marketing collateral and communications; assists with review and editing of marketing and member content.
• Monitors and manages creative requests and projects; supports Creative Team or Supervisor in ensuring timely completion.
• Documents and communicates status of requests and projects using established templates.
• Works with Cultural and Linguistic team to facilitate translations and alternative formats using established process.
• Conducts quality review of work, including content and design proofing, to ensure high quality print and digital materials.
• Coordinates outputs with vendors, including loading into vendor systems and packaging designs for production; monitors progress and takes action to ensure timely completion of projects.
• Ensures that data and information is captured, recorded and stored according to policies and guidelines, including organizing and maintaining assets and materials in approved electronic filing system to promote version control.

• Designs additional outputs aligned to marketing goals within brand and regulatory constraints, while managing stakeholder expectations.
• Researches and makes recommendations for creative tactics that improve customer engagement and achieve marketing goals.
• Develops or assists in the development of creative services policies and procedures.
• Provides back up support to perform basic website maintenance tasks, such as posting or updating content on Health Plan’s website.

Requirements

• Basic skills in web design and content management applicable to print, social media or website platforms.
• Basic knowledge of end-to-end printing production processes.
• In-depth knowledge of and ability to implement best practices for designing effective, engaging, and persuasive media for print and digital communications.
• In-depth knowledge of the principles and practices of marketing and sales.
• Ability to conduct basic research and market intelligence gathering to inform the creative process.
• Ability to read and interpret information to transform it into effective print and digital media.
• Ability to problem solve and resolve issues to achieve optimal outcomes.
• Ability to effectively use ticketing software, fulfillment platforms and design and version control management systems.
• Basic vendor management skills, with ability to hold vendors accountable for deliverables,
• Basic project management skills with the ability to complete project documents, organize project teams, and exercise authority.

• Basic leadership skills with the ability to establish direction, build alliances, and inspire and motivate others.
• Strong oral and written communication skills, with the ability to communicate professionally to diverse individuals and groups inside and outside of Health Plan and create content to support development of effective marketing communications.
• Relates openly and comfortably with diverse groups of people; interacts effectively with individuals both inside and outside of Health Plan; establishes and maintains effective working relationships.
• Produces work that is accurate and complete.
• Produces the appropriate amount of work.

• Actively learns through experimentation when tackling new problems, using both successes and failures to learn.
• Rebounds from setbacks and adversity when facing difficult situations.
• Knows the most effective and efficient process to get things done, with a focus on continuous improvement.
• Uses time effectively and efficiently; values time; concentrates his/her efforts on the more important priorities; can attend to a broader range of activities; meets deadlines.
• Ability to work independently and as part of a team.

Preferred

• Knowledge of healthcare, managed care and/or state sponsored health insurance programs.
• Bilingual in one or more of Health Plan’s threshold languages.
• Skills and ability related to photography, videography, animation, and production of digital assets.

Benefits

• Robust and affordable medical coverage including HMO and PPO plan options
• Employee Wellness Program promoting physical, mental, and financial well-being
• Dental and vision plan with multiple provider choices
• Generous paid time off (accrue up to 3 weeks of PTO, 4 paid floating holidays, and 9 paid holidays)
• CalPERS retirement pension program, automatic employer-paid retirements contributions, plus a voluntary defined contribution plan
• Two flexible spending accounts (FSAs)for healthcare and dependent care expenses
• Employer-Paid Term Life and AD&D Insurance
• Employer-Paid Disability Insurance
• Employer-Paid Assistance Program (EAP)
• Health Advocacy to help you navigate medical care and benefits